Assistant General Manager, Bakery

Responsible for driving the business growth and profitability, operational excellence, and innovation while ensuring alignment with organisation’s overall objectives. The Assistant General Manager (AGM) will be pivotal to influence, develop and execute strategy to drive profitability, revenue, business growth and market position with the following Key Area Focus:

KEY AREA FOCUS

1) Strategic Leadership

• Collaborate with senior leaders and key stakeholders to define the strategic direction and establish long-term business objectives.
• Identify business opportunities to achieve new sales and revenue streams by evaluating emerging market trends, and potential areas for expansion.
• Drive market leadership and innovation to keep brands relevant and strengthen brand positioning.
• Develop and execute strategic plans, initiatives, and operational policies that drive sustainable growth and profitability.
• Develop and execute effective B2B strategies in manufacturing, catering, souvenir and merchandise.
• Conduct in-depth market research and analysis to support data-driven decision-making and uncover growth opportunities.
• Present strategic plans, progress updates, and key recommendations to the leadership team for alignment and decision-making.

2) Operational Excellence

• Oversee daily operations to ensure efficiency, quality, and adherence to organisational standards and compliance requirements.
• Drive customer experience excellence by delivering high-quality products and services, supported by structured customer feedback mechanisms to enable continuous improvement.
• Leverage technology through digitisation or automation with significant cost impact in the areas of enhancing operational efficiency, customer engagement, and data-driven decision-making. Implement digital tools and platforms to support better management, scalability, and business growth.
• Enhance operational performance and productivity through process optimisation and streamlining initiatives.
• Establish performance metrics and KPIs with clear reporting mechanisms to monitor and drive operational effectiveness.
• Foster a culture of continuous improvement, innovation, and operational excellence across the organisation.

3) Financial Management

• Own financial performance, ensuring the achievement of both top-line (revenue) and bottom-line (profitability) targets.
• Manage budgets and monitor financial performance, taking timely corrective actions to address variances, with focus on cost savings by driving optimisation for multiple work streams (I.e. Labour, Cost of Goods, Operational Costs).
• Drive profitability through strategic cost management and targeted revenue growth initiatives.
• Develop and oversee annual budgets, financial forecasts, and resource allocation plans to support business objectives and sustainable growth.
• Identify financial risks and implement effective mitigation strategies to safeguard the organisation’s financial health and ensure long-term stability.

4) Leadership and Team Management

• Provide strong leadership and direction to the operations team, fostering a high-performance and results-driven culture.
• Enhance organisational effectiveness by driving people objectives, change management and transformation.
• Offer mentorship, coaching, and development opportunities to build and retain a high-performing team
• Set clear goals and objectives, ensuring alignment with the organisation’s strategic vision and priorities.
• Promote a collaborative, inclusive, and communicative work environment that encourages teamwork, innovation, and continuous improvement.

5) Others

• Perform additional duties as required to support evolving business needs and strategic initiatives.

JOB REQUIREMENTS

• At least 10 years of progressive experience in management preferably in Food & Beverage establishment, hotel, retail or a related field (including 8 years in a senior leader capacity with P&L responsibility).
• Experience within a complex, matrix organisation in roles with advancing responsibility is a plus.
• Recognised Degree in Business, or relevant discipline.
• Deep understanding of retail and/or food & beverage operations, including quality control, with working knowledge of regulatory compliance in the food industry.
• Influential leadership with the ability to inspire and motivate a diverse workforce. Proven experience in strategic planning and execution.
• Effective marketing and brand management skills with experience in developing and implementing successful marketing campaigns.
• Proven track record of managing P&L, driving growth, and achieving profitability in a competitive environment, with strong financial acumen. Ability to drive innovation and adapt to changing market conditions. Experience in product development and market expansion.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.