Marketing Assistant Manager

Company Overview / Employee Value Proposition

Founded in 1991, Crystal Jade is a Singapore-based culinary brand with MICHELIN one star (Singapore) and multiple MICHELIN Bib Gourmand awards (Hong Kong & Shanghai). The group offers specialty dining concepts from Fine Dining and Casual Dining restaurants.

Job Summary

The Marketing Assistant Manager will report to the Senior Manager and lead a team of 1 direct report on brand strategy, positioning, and creative development for Crystal Jade’s fine dining and casual dining concepts, ensuring brand consistency, relevance, and long-term equity across all touchpoints.

Responsibilities

• Develop and execute brand strategies for assigned fine dining and casual dining concepts to achieve market differentiation and build long-term brand equity
• Communicate and implement clear brand positioning and storytelling to increase customer engagement across all brand portfolios
• Collaborate with the creative team to produce marketing campaigns, menus, store environments, and communications aligned with brand strategy
• Partner with operations, culinary, and design teams to translate brand strategies into cohesive and impactful customer experiences
• Manage relationships with external agencies including creative, PR, and design partners to deliver high-quality brand outputs
• Monitor and analyze brand health metrics, customer perceptions, and market trends to guide strategic brand decisions and adjustments
• Support planning and execution of flagship campaigns, anniversaries, and strategic brand initiatives to boost brand visibility and engagement

Required competencies and certifications

• Minimum 3-5 years of experience in brand development, preferably within F&B in a restaurant chain with dining brands
• Proven experience managing multi-concept or portfolio brands to ensure cohesive brand management
• Strong stakeholder management and project leadership skills to drive cross-functional collaboration and deliverables