MARKETING ASSISTANT MANAGER

Roles & Responsibilities

ABOUT THE ROLE

We are looking for a results-driven Marketing Manager to lead our new media and local media investment strategy. You will own end-to-end campaign planning and execution across emerging digital platforms and regional media outlets, working cross-functionally with creative, product, and data teams to maximize reach, engagement, and ROI.

KEY RESPONSIBILITIES

• Develop and execute integrated media strategies spanning new media channels (social, short-form video, KOL/influencer) and local/traditional media (OOH, print, radio, regional digital).

• Own annual media budgets; negotiate and manage relationships with media agencies, publishers, and platform partners.

• Lead campaign briefing, trafficking, optimization, and post-campaign analysis with a focus on measurable business outcomes.

• Monitor industry trends and emerging platforms; identify opportunities to pilot and scale new media formats.

• Collaborate with the creative team to ensure assets are tailored to each channel's audience and format requirements.

• Report campaign performance to senior leadership with clear insights and strategic recommendations.

• Mentor and develop junior marketing team members.

REQUIREMENTS

• 5+ years of experience in media planning, buying, or integrated marketing, with hands-on exposure to both digital and offline channels.

• Proven track record managing multi-channel campaigns and sizable media budgets.

• Deep understanding of new media ecosystems (social platforms, content marketing, influencer marketing).

• Experience with local/regional media buying and an appreciation for audience nuances across markets.

• Strong analytical skills; proficiency with marketing analytics tools (e.g., Google Analytics, Meta Ads Manager, or equivalent).

• Able to work on weekend and public holiday.