Sales Manager

We are seeking a driven and customer-focused Catering Sales Manager to lead business development efforts and grow our catering portfolio across corporate events, weddings, private functions, government agencies, educational institutions, and community organisations.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Identify and acquire new corporate and institutional clients through networking, referrals, cold outreach, and business development activities.
• Manage incoming catering enquiries and convert leads into confirmed bookings.
• Build and maintain strong relationships with existing clients to encourage repeat business.
• Prepare customised catering proposals, quotations, and event packages.
• Conduct client meetings, site visits, menu presentations, and event consultations.
• Collaborate closely with culinary, operations, and logistics teams to ensure seamless event execution.
• Monitor market trends, competitor activities, and customer preferences to identify growth opportunities.
• Negotiate contracts and pricing while maintaining profitability.
• Prepare regular sales reports, forecasts, and pipeline updates for management.
• Represent the company at industry events, exhibitions, and networking opportunities.

Requirement

• Experience in F&B industry for minimum 3 years
• Strong data client data base with sales experience in catering, hospitality, events, F&B, or related industries.
• Possession of a valid Class 3 driving licence is an advantage.