Manager / Assistant Marketing Manager #HTY

Responsibilities

Marketing Communications

• Responsible for strategic internal/external communications, Key channels include but are not limited to social media (e.g,TikTok and Instagram), influencers/KOLs, content publishers and events to improve public perception of brand in Singapore and maximize category / retail sales
• Lead Public Relation campaigns to support key campaign launches, working in collaboration with internal functions (Commercial, Operations, E-commerce etc) to achieve campaign objectives.
• Manage media queries, work in collaboration with relevant internal functions to respond and craft key messages
• Leverage on consumer insights to better understand consumer behaviour and perception so as to develop suitable marketing communication strategies that contribute to the growth of business
• Work closely with external agencies (when applicable) to deliver business and campaign objectives. Ensure key messages are in line with brand proposition
• Track and review campaign performance metrics to ensure delivery of ROI
• Collaborate with strategic suppliers on joint marketing programmes
• Manage and track marketing budgets

Own Brand

• Support the ideation, development and implementation of communications strategy for Own Brand campaigns

• Drive the marketing communications of own brand launches to meet growth objectives

• Measure and evaluate effectiveness of launch campaigns

CSR

• Be the CSR champion, to support and reinforce the company’s CSR agenda

• Supports and facilitates all CSR related activities, initiatives and campaigns

• Manage NGO relationships and be the contact point for any CSR opportunities

Requirements

• Degree, preferably in Mass Communications, Business or Marketing

• Retail / FMCG experience desired

• Past relevant experience (min 3 years) in Public Relation, Brand communications in Singapore.

• A proven track record of successful results (quantifiable) linked to strategy, planning, and execution, i.e., from brief to completion and results

• Ability to navigate and manage ambiguous environments

Apply now by sending your resume to [email protected] for more enquiries.

We regret to inform you that only shortlisted candidates will be notified.

Tammy Yap Yong Qi | R2412127 | EA License Number: 99C4599

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