Marketing Executive (Retail & Events)

Job scope
1. Retail Marketing Support

• Support the planning and execution of marketing initiatives across all retail and clinic locations.

• Coordinate marketing requests from operations and internal stakeholders.

• Ensure consistent brand presentation and customer experience across all touchpoints.

• Conduct regular outlet visits to ensure marketing materials are properly displayed and maintained.

• Support new outlet openings, relocations, and renovation marketing requirements.

2. Marketing Collaterals & Brand Materials

• Coordinate the development, production, and distribution of marketing materials.

• Manage point-of-sale materials, promotional displays, digital screens, brochures, flyers, banners, and signage.

• Work closely with vendors and printers to ensure timely delivery of materials.

• Maintain brand consistency and accuracy across all marketing assets.

3. Promotions & Campaign Execution

• Assist in the planning and execution of promotional campaigns to drive customer acquisition and retention.

• Coordinate seasonal campaigns, festive promotions, product launches, and service-specific campaigns.

• Ensure promotional materials, mechanics, and communications are implemented accurately and on schedule.

• Track campaign performance and compile post-campaign reports and insights.

• Liaise with operations teams to ensure smooth campaign execution.

4. Events & Community Engagement

• Plan and coordinate roadshows, exhibitions, workshops, health talks, and community outreach activities.

• Manage event logistics including venue setup, vendor coordination, manpower arrangements, and event materials.

• Support event registration, lead collection, and attendee engagement activities.

• Ensure successful execution of events within budget and timeline.

• Prepare post-event performance reports and recommendations.

5. Vendor & Project Management

• Source and liaise with external vendors, suppliers, event agencies, and production partners.

• Obtain quotations, manage budgets, and ensure cost-effective execution of projects.

• Monitor project timelines and ensure deliverables meet quality standards.

• Handle administrative tasks including purchase requests, invoices, and vendor documentation.

7. Reporting & Performance Tracking

• Track and monitor marketing campaign and event performance.

• Prepare weekly and monthly reports on marketing activities and results.

• Analyze customer engagement, lead generation, and campaign effectiveness.

• Provide recommendations for continuous improvement based on campaign outcomes