Assistant Director of Sales - China Market

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Assistant Director of Sales - China Market
This is a proactive sales position accountable for driving and growing all China market business for the hotel across leisure, M.I.C.E and corporate segments. The role is the hotel's primary relationship owner for the China market, managing all key China travel agencies, luxury consortia partners, bedbanks and OTA relationships, and serving as the main point of contact for agency and customer queries via WeChat and other China-market channels. This position carries direct accountability for China market room night and revenue delivery, with a particular focus on growing Suite and Fairmont Gold share of bookings given the hotel's position as the leading choice for Chinese luxury travellers.

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• Serve as the primary point of contact for all China luxury travel agencies, other key partners, managing day-to-day relationships and resolving customer and agency queries via WeChat and other China-market channels.
• Manage and grow relationships booked through Accor's proprietary HERA agency program, as well as through Virtuoso, American Express Fine Hotels & Resorts, Signature Network Travel, bedbanks and OTAs (primarily Trip.com).
• Drive strategies to grow Suite and Fairmont Gold share of bookings from the China market, and identify and pursue new revenue opportunities within existing agency and account relationships.
• Monitor China market production by segment and channel against budget and forecast, adjusting account coverage and sales priorities as needed to achieve goals.
• Generate and convert M.I.C.E leads from the China market, both through direct client relationships and through intermediaries.
• Manage and service existing China corporate accounts, and actively develop and grow the hotel's China corporate account base.
• Collaborate closely with hotel teams, Global Sales Offices (GSOs), Distribution and Business Development colleagues to convert leads and drive incremental revenue.
• Actively search for and develop new opportunities to promote the hotel in the China market, including through Redbook (Xiaohongshu), WeChat and other relevant China digital and social channels.
• Participate in sales missions, client events, trade shows, site inspections and business development activities locally and internationally.
• Travel regularly to key China source-market cities to meet with top-producing agencies and accounts in person and strengthen relationships.

Qualifications

• At least Bachelor's Degree or Diploma, preferably in Hospitality Management, Business, or a related field

• At least 5-7 years of relevant experience in hotel sales, with a strong background in the luxury leisure segment and demonstrated experience managing China market agency and travel trade relationships

• Working knowledge of HERA, hotel CRM, PMS/Opera and Sales & Catering systems (especially Delphi), and Agency 360; proficiency with WeChat and other China-market digital/social platforms

• Fluent in Mandarin and English (spoken and written) is required, given the primary focus on the China market

• Strong interpersonal and relationship-management skills, with a good reputation for integrity

• Deep understanding of China luxury leisure travel trade, including agency, consortia and OTA distribution models

• Ability to manage and grow a portfolio of agency and corporate accounts independently

• Comfort using digital and social channels (WeChat, Redbook/Xiaohongshu) to identify and develop new business opportunities

• Flexible and able to embrace and respond to change effectively

• Ability to make decisions independently

• Willingness to travel regularly and extensively within China and the broader region to support agency and account relationships

• Experience with luxury travel consortia, such as Virtuoso, American Express Fine Hotels & Resorts, Signature, etc.