Director of Groups Meetings & Events

As Director of Groups, Meetings & Events, you are responsible for driving business conversions to support the achievement of sales targets, in both Group room revenue and Catering revenue. You will work with relevant stakeholders in the business of MICE – residential, non-residential and tour groups and provide guidance and support for the achievement of catering revenue of social and weddings, and ensure events services team’s support in the business. You will work closely with the Commercial Director and Revenue Management Consolidated Centre team to ensure accurate selling and pricing strategies, maximise yield and ensure compliance to company’s brand and commercial services requirements. You will deliver exceptional service while maximizing profitability and ensuring the highest quality of guest experience.

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will lead the sales team and ensure that the hotel’s revenue targets are met. This role involves developing and implementing sales strategies, building relationships with key clients, and overseeing the daily operations of the sales department. As a Director of Groups, Meetings & Events, you’re not just driving revenue growth across all hotel segments – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

As Director of Groups, Meetings & Events, you are responsible for working closely with the commercial team to drive business conversions, explore new business and expand existing business through strong analysis of trends, data and market insights. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Maximise all Groups, Meetings and Events revenue opportunities.
• Review business plans, identify gaps and ensure support from proactive sales team to drive demand and support business conversions.
• Understand the competitive market place and be connected with venue partners to ensure hotel stays ahead in business opportunities.
• Collaborate with local visitor bureau and Hilton Worldwide Sales offices to ensure business success.
• Lead action plans to achieve revenue goals versus budget, ensure year-on-year increase in business conversion ratios, deliver satisfactory mystery audit results, achieve excellent customer satisfaction scores via Meeting Planner surveys and maintain excellent system usage.
• Lead a large team and provide coaching and mentoring for team members and support the career development/ improvement plans for team members.
• Perform Budgeting, Forecasting (Weekly, Monthly and Rolling) tasks and ensure relevant, updated reporting.
• Support achievement of required RGI through groups’ conversion to form an early occupancy base to allow yielding on  the business thereafter.
• Accurate control of deposit guidelines and commissions accrual for GME bookings.
• Optimize function space occupancy and revenue generation through assessment of event requests, diary management and function space release requests.
• Lead the team to achieve hotel’s key performance indicators that include but not limited to hotel's revenue contribution, profitability, guest experience, team members’ satisfaction and loyalty contribution.
• Review and analyse business pace and market trends.
• Conduct weekly group and catering business revenue review and conversion ratios and update results in bi-weekly commercial/ business focussed meetings.
• Analyse statuses of each business - split by sales manages, geo source, industry type and lead time.
• Organise familiarization trips, site inspections, conduct hotel presentations and participate in clients’ engagement plans.
• Lead and participate in sales and marketing activities including sales calls, sales trips and groups business acquisitions and conversions.
• Support Catering and Event Services team to achieve overall commercial goals and guests’ satisfaction.
• Be well connected with internal and external stakeholders including but not limited to owning company, Hilton corporate office, worldwide sales offices, revenue management consolidated centre, conventions and visitors bureaus, airlines, trade partners, leisure travel wholesalers, and travel management companies to review and update market trends and explore new business opportunities.
• Adhere to hotel’s safety policies, emergency rules and procedures.
• Perform any other reasonable duties assigned.
• The Management reserves the right to make changes to this job description if necessary.

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications:

• Experience in leading a successful team in a similar role.
• Strong leadership skills to effectively manage and motivate the team to achieve high performance levels to achieve/ exceed targets.
• Strong analytical skills to understand key business indicators, competitive trends and to develop appropriate commercial initiatives.
• Good business acumen and commercial understanding, with excellent sales skills.
• Excellent organisational and planning skills (personal and team).
• Energetic, dynamic and inspiring to the team.
• Resilient and adaptable to changes in business environment.
• Always positive, confident and supportive to the team.
• Takes ownership and accountable for success of team and hotel.
• Warm, sincere and inclusive in interpersonal interactions.
• Strong knowledge of local market and global travel and meetings’ trends.
• An excellent team player who has sense of urgency and discipline to ensure tasks are completed in a timely manner.
• Be calm and have the ability to thrive and manage stress.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Minimum 5 year’s experience in a similar capacity.
• Excellent command of written and spoken English and Mandarin to meet business needs.
• Good interpersonal, organizational skills and leadership qualities.
• Knowledge and use of Delphi, MeetingBroker and Cvent.

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program

Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you covered

*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.