INTERNATIONAL MARKETING DIRECTOR

International Marketing Director – Job Description (Travel Industry)

Job Title: International Marketing Director
Industry: Travel & Tourism / Travel Agency

Job Summary

The International Marketing Director is responsible for developing and executing global marketing strategies to expand the company's presence in international markets. The role focuses on promoting travel products and services, building strategic partnerships, increasing brand awareness, and driving revenue growth through effective marketing campaigns across multiple countries.

Key Responsibilities

• Develop and implement international marketing strategies to increase global brand visibility and market share.
• Identify new business opportunities and emerging travel markets.
• Plan and manage global marketing campaigns for airline ticketing, holiday packages, visa services, corporate travel, and other travel products.
• Build and maintain relationships with international travel partners, airlines, tourism boards, hotels, destination management companies (DMCs), and online travel platforms.
• Conduct market research to analyze customer behavior, industry trends, and competitor activities.
• Develop pricing and promotional strategies to maximize sales and profitability.
• Manage digital marketing initiatives, including social media, email marketing, SEO, SEM, and online advertising.
• Represent the company at international travel exhibitions, trade fairs, conferences, and networking events.
• Oversee marketing budgets and evaluate campaign performance using key performance indicators (KPIs).
• Collaborate with sales, operations, and product development teams to create competitive travel packages.
• Prepare market analysis reports and provide strategic recommendations to senior management.
• Ensure all marketing activities comply with local regulations and company branding guidelines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, International Business, Tourism Management, or a related field.
• Master's degree (MBA or equivalent) is an advantage.
• Minimum 5–10 years of experience in international marketing, preferably within the travel, tourism, hospitality, or aviation industry.
• Proven experience in developing and managing international marketing campaigns.
• Strong understanding of global travel trends and international markets.

Required Skills

• International Marketing Strategy
• Brand Development and Management
• Digital Marketing (SEO, SEM, Social Media, Email Marketing)
• Market Research and Competitive Analysis
• Business Development
• Strategic Planning
• Budget Management
• Partnership and Relationship Management
• Negotiation and Presentation Skills
• Leadership and Team Management
• Data Analysis and Performance Reporting
• Excellent Communication and Interpersonal Skills

Preferred Experience

• Experience working with international airlines, hotels, tourism boards, destination management companies (DMCs), or global travel agencies.
• Knowledge of Global Distribution Systems (GDS) such as Amadeus, Sabre, Galileo, or Travelport.
• Experience managing cross-border marketing campaigns and international business partnerships.
• Ability to travel internationally for business meetings, trade shows, and industry events.

Key Performance Indicators (KPIs)

• Growth in international sales and revenue.
• Expansion into new international markets.
• Increase in brand awareness and customer acquisition.
• Return on investment (ROI) for marketing campaigns.
• Growth in strategic partnerships with airlines, hotels, and tourism organizations.
• Customer engagement and lead generation across digital marketing channels.

This role is critical in driving international business growth, strengthening the company's global presence, and expanding its network of travel partners while delivering innovative marketing strategies in the travel and tourism industry.