International Marketing Manager

Job Description

We are seeking an experienced and proactive International Marketing Manager to support the company's international business growth in the wholesale, import, and distribution of fresh fruits, vegetables, and other food products. The successful candidate will be responsible for developing overseas markets, strengthening supplier and customer relationships, and implementing marketing strategies that enhance the company's regional presence.

Key Responsibilities

• Develop and implement international marketing strategies to expand the company's wholesale and food distribution business in regional and global markets.
• Identify and establish new business opportunities with overseas suppliers, importers, distributors, wholesalers, supermarkets, retailers, and food service customers.
• Conduct market research on consumer trends, pricing, competitors, and demand for fresh produce and food products in target markets.
• Develop marketing plans and promotional campaigns to increase brand awareness and product sales.
• Coordinate with overseas suppliers to introduce new products and support product launches in Singapore and regional markets.
• Build and maintain strong business relationships with international suppliers, customers, logistics partners, and distributors.
• Work closely with the procurement, sales, logistics, and operations teams to ensure smooth product sourcing, importation, inventory planning, and market supply.
• Represent the company at international food exhibitions, trade fairs, supplier meetings, and business networking events.
• Monitor marketing performance, prepare sales and market analysis reports, and recommend strategies to improve business growth.
• Manage digital marketing initiatives, including the company website, social media platforms, email marketing, and online promotions.
• Ensure all marketing materials comply with relevant food industry regulations and company branding standards.
• Support management in developing long-term regional business expansion strategies.
• Other Job Assigned.

Requirements

• Prefer Bachelor's degree in Marketing, Business Administration, International Business, Food Business, Supply Chain Management, or a related field.
• Minimum 4 years of relevant experience in international marketing, food import/export, wholesale distribution, or FMCG.
• Valid Driving license and good record of driving history.
• Accept to work on Weekends or Public Holidays.
• Night shift applies.
• Experience in the fresh produce, food import/export, wholesale, or food distribution industry is highly preferred.
• Strong understanding of international trade, food supply chains, and regional market development.
• Excellent negotiation, communication, and relationship management skills.
• Strong analytical and project management abilities.
• Ability to work independently and manage multiple international projects.
• Willingness to travel overseas for supplier visits, customer meetings, and international trade exhibitions.
• Proficiency in English; knowledge of Mandarin or other regional languages is an advantage for business communication with overseas suppliers and customers.