Regional Sales Manager – Cast Polyurethane (APAC)

Regional Sales Manager – Cast Polyurethane (APAC)

Coverage:

Southeast Asia, China, South Korea & Japan

Travel:

 ~50% across the region

Location:

 Ideally Singapore (flexible across Asia depending on candidate)

The Opportunity

We are partnering with a global specialty chemicals leader in polyurethane systems to appoint a Regional Sales Manager for their Cast Polyurethane (CPU) portfolio across APAC. This is a high-impact, individual contributor role reporting directly to the CEO, with full ownership of regional growth, partner network development, and key customer relationships.

Your Role

• Drive and execute the regional sales strategy for Cast Polyurethane systems
• Identify and develop new business opportunities and growth segments
• Build, manage, and optimize a strong distributor and partner network across APAC
• Develop and maintain relationships with: Elastomer processors, OEMs and industrial manufacturers, Application-focused customers (rollers, wheels, wear parts, etc.),
• Lead commercial execution, including Pricing strategy, Quotations and distributor pricing structures, Contract negotiations
• Provide accurate sales forecasts and monitor performance against targets
• Deliver market intelligence on competitors, pricing, and regional demand trends
• Work closely with technical and laboratory teams to deliver application-driven solutions
• Support customer issue resolution and after-sales engagement
• Represent the business at industry exhibitions, technical seminars, and customer events
• Maintain and manage customer and prospect pipeline data

What We’re Looking For

• Degree-qualified professional with 8+ years of sales experience within the Specialty Chemicals industry.
• Strong understanding of the Cast Polyurethane (CPU) market and applications across APAC/Asia.
• Industrial and application-driven selling
• Proven track record in multi-country APAC sales management
• Experience working with distributors and channel partners
• Strong commercial acumen with exposure to: Pricing, Forecasting, Market development
• Excellent communication, negotiation, and stakeholder management skills
• Ability to operate independently in a regional, multicultural environment
• Willingness to travel extensively (~50%)

Why This Role

• Direct reporting line to CEO → high visibility and influence
• Ownership of a strategically important APAC portfolio
• Opportunity to build and shape regional distributor networks
• Exposure to high-growth industrial and elastomer markets
  

Sathiyarajan Vinayagamani - SaVi
EA Reg No: R1216080 | License No: 23C1889