APAC Marketing Manager

Versuni, formerly knows as Philips Domestic Appliances, has simple yet powerful purpose of turning houses into home. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.

Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.

You have the opportunity to:

• Leads identification of locally relevant consumer insights and aligns the Domestic Appliances (DA) portfolio selection and implementation for a specific geographical scope.
• Contribute into long term innovation roadmap being a voice of APAC consumers
• Implements local E2E activation plans across all sales and media channels.
• Allocates A&P spends and briefs Market Media Manager on activation and local content adaptations.​ Measures results and ROI, takes corrective actions and catalogs and shares learnings

Your roles & responsibilities

• Oversees marketing for a specific geographical scope across all sales and media channels:
• Leads the localization of Source-of-Business (SOB) and of Target Audience
• Supports identification of locally relevant consumer insights being a regional consumers ambassador
• Selects local portfolio and is responsible for forecasting rolling 18-month horizon along with local line charts
• Plans A&P (incl. ROI) and owns local end-to-end activation to ensure consistency across brands & channels
• Owns New Product Introduction (NPI) presentations, plus any internal and external trainings
• Owns the local marketing activation plan including 12 months integrated media calendar with ROI
• Briefs market Media Manager on campaigns planning and briefs the Digital Hubs on content adaptation
• Catalogues key learnings incl. audience, creative and platform performance

To succeed in this role, you should have the following qualifications and experience:

• more than 10 years experience in Marketing in the Consumer space
• Have a strong understanding of APAC countries commercial landscape and consumers insights
• Experience in L2L product roadmap development working closely with R&D function
• Knowledge in digital marketing, media planning, online sales, business management
• Strong interpersonal and communication skills in English, with ability to work with cross-function teams and stakeholders

You are part of:

APAC Regional Marketing team actively working with Global Product Development teams, as well as, with countries’ Marketing team. This role reports directly into the APAC Marketing Lead.

Why should you join Versuni?

We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. The successful product ranges include the renowned Airfryer, Espresso Machine with LatteGo, the PerfectCare Elite Steam Generator, Air Purifier and SpeedPro Max vacuum cleaner. We are also known as home to such brands as Philips Walita, Saeco, Gaggia and Preethi.

In Versuni we work with contagious positivism. We believe that inclusion comes before diversity and all voices are heard. When you join our closely connected and diverse team, you'll be joining a global family. Like all families, we grow together and support each other. In our drive for digital transformation success, we partner to grow and deliver. We celebrate our wins together.

Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ approximately 7,000 talented individuals who bring innovation to customers and consumers.

Our goal is for you to grow every day, and to support you to become the very best version of yourself. We are committed to providing the highest levels of consumer satisfaction, underpinned by our quality approach. We make conscious choices caring for people’s homes and our planet. We grow responsibly and sustainably.

Sustainability is an important factor for Versuni. We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that’s built to last.