APAC Paid Performance Lead

Location: Singapore
Type: Full-time | Individual Contributor

About the Role

This is a regional role sitting at the heart of a well-established global medical aesthetics company's APAC digital team. You'll be the go-to person for digital performance measurement across the region - owning the frameworks, dashboards, and insights that help markets and leadership make smarter decisions.

This isn't a pure execution role. You'll be expected to think strategically about data, tell clear stories from complex numbers, and drive meaningful recommendations that actually move the needle across markets.

If you've ever felt like your insights sit in a deck and nobody acts on them - this is the opposite of that.

What You'll Be Doing

• Own and continuously improve the regional digital performance measurement framework across paid media, social, SEM, SEO, and influencer marketing

• Build and maintain dashboards and reports that give clear visibility of campaign, channel, and website performance across APAC markets

• Translate performance data into clear insights, trends, and actionable recommendations for regional and country stakeholders

• Run social and media listening to track audience sentiment, emerging trends, and competitive benchmarks

• Monitor campaign performance across markets, identify what's underperforming, and drive optimisation initiatives with agencies and country teams

• Partner closely with markets to support capability building and best practices in performance measurement

• Collaborate with Brand, Digital, Media, and agency partners to ensure insights are connected to execution
  

What We're Looking For

• 5 to 8 years of experience in digital marketing with a strong focus on performance analytics and measurement

• Hands-on experience across multiple digital channels - paid media

• Familiarity with social management platforms like Sprinklr or Sprout Social

• Comfortable building and managing performance dashboards

• Experience presenting performance insights to senior stakeholders and translating data into business recommendations

• Regional or multi-market experience, agency or in-house background both welcome

• Strong communicator who can simplify complex data for non-digital audiences
  

You'll Thrive Here If You Are

• Naturally curious about data but know how to zoom out and tell the story behind it

• Agile and comfortable with ambiguity - you move with priorities, not against them

• Confident managing and challenging agency partners on performance

• Collaborative and good with people across different markets and cultures

• Eager to own things and make your mark rather than maintain the status quo
  

  Jessie Alayna Tan (R22109280)

  EA License: 22S1193