APJ GTM Manager

Company Profile

ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands.

At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business.

About the Role

We are seeking a strategic and execution-driven APJ GTM Manager to lead the planning, positioning, and full-cycle go-to-market (GTM) execution for new categories and key products across the APJ region.

This role will play a critical part in identifying regional market opportunities, shaping category strategies, and driving cross-functional collaboration to ensure successful product launches and sustainable growth. The ideal candidate combines strong market insight, project leadership, and cross-cultural communication skills to deliver scalable GTM excellence.

Key Responsibilities

GTM Strategy & Category Positioning

• Develop and execute GTM strategies for new categories and key products in APJ markets
• Define target segments, value propositions, pricing strategies, and channel approaches based on regional market insights

Cross-functional Leadership

• Collaborate with sales, marketing, product, and supply chain teams to ensure high-quality GTM execution
• Drive alignment across cross-country stakeholders to ensure smooth project delivery

Sales Planning & Execution

• Break down regional sales targets into actionable category and project-level plans
• Develop and track execution of promotional and growth initiatives

Market Feedback & Optimization

• Lead post-launch reviews and market validation in key APJ markets
• Analyze customer feedback and performance data to refine strategies and improve outcomes

Process & Toolkit Development

• Build and standardize GTM frameworks and tools (e.g., user insight models, value proposition frameworks, pricing/channel models)
• Enhance launch efficiency and success rates across the region

Project & Stakeholder Management

• Lead cross-functional and cross-country project teams
• Establish effective communication mechanisms and resolve execution challenges

Strategic Alignment & Reporting

• Ensure alignment with headquarters on strategy and execution
• Provide regular updates on regional performance, insights, and market trends

Job Requirements:

• Bachelor’s degree or above in Marketing, Business Management, Engineering, or related fields
• 5+ years of experience in GTM, product operations, or marketing within consumer electronics, home appliances, or smart hardware industries
• Proven experience in overseas market operations is essential
• Strong understanding of APJ markets and new product launch processes
• Familiarity with both e-commerce and offline retail channel operations
• Strong project management skills with experience leading cross-functional and international teams
• Excellent communication and stakeholder management skills across cultures
• Data-driven and user-centric mindset with strong problem-solving ability
• Results-oriented, proactive, and adaptable in a fast-paced environment
• High integrity, strong ownership, and collaborative mindset
• Strong local market network and business connections are a plus