Assistant Manager, Marketing Communications

Main Duties and Key Responsibilities:

• Draft, edit and proofread all marketing and communication collaterals
• Plan and execute marketing and advertising campaigns
• Copy write marketing collaterals, video scripts, agency briefs, stakeholder communications, press releases, letters, memo, etc.
• Ensure collaterals are rolled out on time by staying on top of the marketing calendar, production schedule, oversee the design and delivery of marketing initiatives, promotions, campaigns and events
• Plan content, oversee and facilitate production of the club magazine - Longitude
• Adhere to brand guidelines for existing business and review brand guidelines from time to time
• Ensure that the business is up to date on marketing platforms and trends
• Manage all web content, web listings and email blast
• Conduct club audits to ensure adhesion to marketing and communications branding and copy guidelines
• Work closely with sales teams and coordinate your activities for cost-effective campaigns
• Create new partnerships and maintain existing partnerships with external companies
• Sourcing and procuring of club merchandise
• Handle administration duties of Marketing Department
• Handle media requests for food tasting, filming & photography, interviews, etc
• Organise press conference, media events
• Develop, champion and manage social media marketing for the business
• Engage with customers through the use of social media
• Maximise followers on all subscribed social media platforms
• Track and monitor all digital media, the success of online initiatives and report findings
• Develop and track marketing analytics for web and social media
• Identify and report social media trends, recommend and implement suitable digital platforms for the business
• Total event management

Requirements:

• 3 to 5 years’ experience in related field
• Ideally from luxury/ membership/ marina/ private club/ hospitality industries
• Experience working in agencies is an advantage
• Degree in mass communications, media, PR, digital marketing or related fields
• Proficient in Microsoft Office Suite
• Competent in social media content planning and advertising
• Strong communication skills – ability to organize and present information both written and oral in a clear and fluent manner.
• Possess strong analytical and interpersonal qualities
• Good formal presentation and stress management skills