Assistant Marketing Manager

Our mission is to build reliable, affordable brands loved by locals, while modernising and elevating the traditional coffeeshop experience.

We are seeking a commercially minded, digitally savvy and trend-driven Assistant Marketing Manager to support the growth of food, retail and building local brands. This role works closely with the respective management team with strong cross-functional collaboration across operations and external partners.

Who We’re Looking For

The commercially minded and results-driven individual who is creative yet operationally disciplined.

This person is a strong stakeholder manager who can work across marketing and operations and most importantly has a Passion for food, retail and building local brands!

Key Responsibilities

Marketing & Brand Growth

Campaign Strategy &Execution

·       platforms and loyalty initiatives.

·       Drive initiatives to increase footfall, delivery sales and brand engagement.

·       Track, analyse and report on campaign performance with actionable insights for optimisation.

Digital & Social Media

·       Manage and grow official social media platforms and digital channels.

·       Develop engaging, trend-driven content that resonates with local audiences.

·       Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant.

·       Work closely with agencies, content creators, media and KOLs to amplify brand reach.

·       Support paid media planning and performance marketing efforts.

AI & Innovation

·       Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis.

·       Experiment with new digital technologies and platforms to improve productivity and creative output.

·       Continuously explore innovative ways to modernise traditional F&B marketing approaches.

Brand &Communications

·       Ensure consistency in brand positioning and visual identity across all touchpoints.

·       Design & develop marketing collaterals (print and digital) and oversee production timelines.

·       Work closely with operations teams to ensure effective campaign rollouts at outlets.

·       Manage customer feedback channels and support reputation management.

Market Intelligence & Partnerships

·       Conduct competitor and industry research to identify growth opportunities.

·       Maintain strong relationships with delivery aggregators and strategic partners for joint campaigns.

·       Coordinate with POS vendors and internal teams on pricing updates and promotional mechanics.

Requirements

·       Positive working attitude with a good personality.

·       Min. 3years of relevant experience in marketing.

·       Candidate must possess at least a Diploma or Degree in Marketing/Business or similar subject

·       Highly organised, responsive and able to manage multiple projects in a fast-paced environment.

·       Results-oriented, independent, strong work ethic, and a strong team player.

·       Strong communication skills in English and Chinese (to liaise with stakeholders and tenants).

·       Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage.

·       Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must)

·       Comfortable using AI tools for content creation, research and workflow efficiency.

·       Proficient in Canva, Photoshop, Illustrator or other design software.

·       Responsive in dealing with multiple stakeholders in a deadline driven environment.

·       Proficiency in MS Word, PowerPoint and Excel.

·       Experience in online marketplaces and e-commerce would be a plus.

Please kindly include the following information in your resume:

•       Date of Availability and Notice period

•       Job Functions and Interests

•       Current and Expected salary

•       Reason(s) for leaving

•       Work experiences in point forms

•       Education background

By submitting your personal data and/or resume, you give consent to the collection, use and disclosure of your personal data and/or resume by the company (or its agent) for the purpose of the processing and administration by the company relating to this job application.

*We regret to inform that only shortlisted candidates would be notified.**

We wish you all the best in your career search!