Assistant Trade Marketing Manager

Main Duties and Responsibilities

·       Plan and execute Trade Marketing strategies for assigned brands.

·       Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio.

Sales Analysis and Insights

·       Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.

·       Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

·       Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.

·       Liaison with brand principals to map out channel strategies and execution plans.

·       Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

·       Track competitor activities and pricing.

·       Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

·       Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

·      Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

·       Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.

·       Prepare business decks and collate products information for launch presentations.

·       Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

·       Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.

·       Contribute with promotional/trade ideas to achieve brand’s visibility, distribution and sales objectives.

Cross-Functional Coordination

·       Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.

New Product Launch Support

·       Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

·       Perform any additional tasks as assigned.

Requirements

·       Creative thinker with strong understanding of consumer insights.

·       Highly organized, meticulous and resourceful.

·       Excellent communication skills.

·       Minimum 5 years’ experience in a B2B or B2C marketing roles.

·       FMCG experience is a must-have