Brand Executive

The Role:

As a brand coordinator, you will play a pivotal role in executing brand strategies, media buying co-ordination and influencer marketing.

Job Responsibilities:

• Agency day-to-day co-ordination and collaboration with cross functional teams for brand consistency.
• Established local media connections – Malls, OOH, DOOH and radio preferred.
• Ensuring creative visual and copy quality in communication with all stakeholders across allocated channels.
• Leading brand consistency of creative abiding by FNP’s brand guidelines.
• Conduct market research and competitor analysis to identify market trends, customer needs,and opportunities for growth.
• Execute branding strategies with end-to-end alignment.
• Identify and build relationships with top-tier influencers and content creators.
• Plan and execute strategic influencer campaigns, including content collaborations, brand ambassador programs, and sponsored activations.
• Negotiate and manage contracts and agreements with influencers, ensuring mutually beneficial terms and deliverables.
• Monitor and analyze campaign performance, track key metrics, and provide regular reports and insights to internal stakeholders.
• Oversee new and ongoing marketing and advertising activities.

Job Requirements & Skills:

• Proven 2-3 years of working experience in brand co-ordination with agency in Singapore.
• Strong skills in communications, media relations, writing, message development and reputation management.
• Proven experience in influencer marketing.
• Acute attention to detail and highly organized — able to successfully prioritize across multiple projects.
• Understanding of domestic media market.
• Strong analytical skills with a creative mind.
• Well aware of ATL and BTL.
• Upto date with latest trends and marketing practice.