Business Develop Director

Job Description
• Develop and manage partnerships with beauty, skincare, and cosmetics brands that are qualified or planning to enter the China market.
• Lead end-to-end business development for livestream e-commerce channels including Douyin (TikTok China), Kuaishou, and Xiaohongshu, with future expansion to TikTok international platforms.
• Source and evaluate beauty and skincare products for livestream campaigns, ensuring alignment with market trends, brand positioning, and consumer demand.
• Negotiate cooperation terms with brand partners, including pricing, commission structures, sales incentives, and promotional mechanisms.
• Build and maintain strong relationships with brand owners, distributors, and marketing teams to secure long-term partnerships.
• Coordinate with internal livestream teams, influencers, and operation teams to execute sales campaigns and optimize conversion performance.
• Analyze sales data, industry trends, and competitor strategies to continuously improve product selection and business performance.
• Ensure compliance with platform rules and brand requirements, especially in the beauty and skincare category.

Requirements
• Bachelor’s degree or above in Business, Marketing, E-commerce, Communications, or related field.
• Strong experience in livestream e-commerce, brand partnership, or business development, preferably in beauty and skincare industry.
• Solid understanding of cosmetics and skincare products, ingredients, and consumer preferences in the Chinese market.
• Familiar with major Chinese social commerce platforms such as Douyin, Kuaishou, and Xiaohongshu.
• Strong negotiation, communication, and relationship management skills with brand partners.
• Proven ability in product selection, campaign planning, and revenue-driven cooperation models (e.g. commission-based or GMV-based partnerships).
• Data-driven mindset with strong analytical and market insight capabilities.
• Ability to work in a fast-paced, performance-oriented e-commerce environment.
• English and Mandarin proficiency preferred; additional knowledge of international e-commerce platforms such as TikTok Shop is a plus.