Campaign & Programs Specialist (Marketing) Contract

Our client is looking for a Campaign & Programs Specialist (Integrated Marketing Campaign) with good Asia Pacific and Japan market skills to help drive the performance of our campaigns and demand generation programs. The role requires responsibility for results within campaigns and programs, so you will have the determination to hit KPIs.
The candidate needs excellent planning, organization, and execution skills, as well as the ability to collaborate effectively with key business stakeholders and be accountable for results. Analytical capability is crucial for understanding and managing demand generation, forecasting, budgeting, lead flow, and processes involved in running an effective marketing engine.
Proven experience in programmatic demand generation through integrated marketing campaigns and customer journey is critical.

Job Responsibilities

• Develop a comprehensive campaign strategy in line with business priorities, program objectives, and buyer’s journey across all target personas.
• Build best practices across all demand generation programs including account-based marketing (ABM), digital (email, display, paid media, search, social, and web), direct marketing, telemarketing, virtual events – with a focus on driving new customer acquisition, engagement, nurture, and sales conversion.
• Develop segmentation strategies and design CRM programs based on identified segments and drive up-sell and cross-sell motions effectively to grow the existing business.
• Work with the global marketing teams – campaigns, programs, events, digital, and product/solution to develop end-to-end campaigns and demand generation plans that drive acquisition growth across multiple products according to budgets and return on investment targets at the APJ level.
• Influence the global marketing teams to develop the right messaging and deliver relevant creatives and deliverables that suit the APJ market best by giving feedback from field stakeholders.
• Collaborate with field marketing teams to effectively adapt, plan, and execute both global and regional campaigns and demand generation programs.
• Orchestrate, negotiate, prioritize, and manage project deliverables with multiple stakeholders – field sales, inside sales, sales development representative (SDR), global marketing, and field marketing teams to drive efficiency.

Job Requirements

• Degree in marketing or related field or equivalent practical experience.
• 8+ years B2B marketing experience in a campaign manager/marketing programs manager/marketing manager capacity.
• 8+ years’ experience managing and developing integrated marketing campaigns that drive demand and pipeline.
• Proven track record of building and managing demand generation programs throughout the full funnel from top to bottom and attaining KPIs – net new contact acquisition, MQL, SAL/SQL, pipeline, and revenue.
• Experience in the cloud-based subscription markets.
• Experience in CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo), and performance tracking tools (e.g., Adobe Marketing Cloud) to assess campaign effectiveness.
• Understanding of closed-loop marketing – metrics and results.
• Skilled in audience segmentation and persona targeting.
• Monitoring data quality. Work with marketing operations to append and enrich data to improve segmentation and targeting.
• Excellent analytics background and ability to critically analyze and leverage performance data to measure and optimize campaign performance.
• Comprehensive understanding of digital marketing mix and channels.
• Experience in digital demand generation programs - virtual events, webinars, and emails.
• Ability to work under pressure or in a high-growth environment that is constantly changing.
• Ability to manage multiple initiatives and deliver under tight deadlines.
• Ability to work with multiple stakeholders across diverse teams in different time zones with excellent communication and influencing skills.
• Hands-on and less reliant on an agency.

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