Category Marketer

ofi (olam food ingredients) is an operating group born out of Olam. ofi offers sustainable, natural, value-added food products and ingredients so that consumers can enjoy the healthy and indulgent products they love. It consists of industry-leading businesses of cocoa, coffee, dairy, nuts, and spices. ofi has built a unique global value chain presence including its own farming operations, farm-gate origination, and manufacturing facilities. ofi partners with customers, leveraging its complementary and differentiated portfolio of ‘on-trend’ food products, to co-create solutions that anticipate and meet changing consumer preferences as demand increases for healthier food that’s traceable and sustainable.

Our new Food & Beverage Solutions Platform draws on the strengths of our five product platforms - their global and sustainable supply chain capabilities, complementary portfolio of naturally good food and ingredients offerings, and extensive ingredient expertise to address a diverse range of customer requirements in our unique and rapidly evolving Asia Pacific Food & Beverage industry.

Built on deep consumer, category, and application understanding, we are taking our application and R&D capabilities to the next level so that we can provide an end-to-end integrated customer experience and open more on-trend and inspired product ideation opportunities. Together we can be the change to co-create product innovations that delight consumers and make our customers’ ambitions real.

This newly created team is looking for a customer centric category marketer to work closely with the colleagues in sales, innovation, insights, sustainability, and product marketing within the Asia Pacific region. The main deliverable is to develop and execute the category and customer strategies, including identifying value domains, develop value propositions, category marketing deep dive and customer engagement strategies.

Responsibilities include:

• Work closely together with internal stakeholders in sales, product marketing, insights, sustainability & innovation to create category specific marketing strategies, tactics, and communications plans, delivering results measured against key performance indicators.
• Conduct category deep dives to uncover white spaces and provide analysis and recommendations of where ofi can play and identify our right to play.
• Create full suite of marketing assets to engage customers with the category offerings to seize opportunities. This can range from PPT presentations to email marketing campaigns, whitepapers through to webinars and category events.
• Value proposition development for identified channel and category solutions.
• Deliver category and campaign training for frontline, customer facing teams to ensure internal front-line understanding of all elements of the category value proposition & customer engagement programs. Create feedback loops for better customer understanding.
• Support key customer engagements, working closely with sales and innovation teams to ideate customer solutions and conduct presentations, utilizing insights to support the proposals to customers.
• Build and maintain critical relationships with key decision makers and stakeholders both internally and externally.
• Provide marketing updates to key stakeholders to keep them up to date on major consumer trends and technical, regulatory and manufacturing influences on current and potential product ranges.

The candidate

Ideal applicants are passionate about the food industry and have experience in the B2B food and beverage solutions space. To be successful in this role, the ideal candidate must be able to skillfully navigate across the breadth and depth of our company, establishing effective working relationships with colleagues both across sales, marketing, sustainability & innovation, on a local, regional, and global level.

Requirements needed to operate successfully in this role:

• Demonstrable knowledge of developing (category) marketing, customer engagement strategies and value propositions in the food and beverage industry.
• Collaborator at heart – open to establishing new relationships and open to collaboration. Be able to juggle different priorities at the same time while keeping focus.
• Experience in working with market and customer databases as well as with interpreting market reports, such as Nielsen, Innova, Mintel, Euromonitor etc.
• Can work with limited direction and supervision, using additional research and interpretation to identify issues or problems.
• Experience in pipeline development and lead generation strategies.
• Highly motivated self-starter with strong work ethic. This is a demanding role and not a 9-5 commitment
• Confident and able to be assertive with senior stakeholders
• Capable of thinking strategically, while able to manage multiple hands-on tasks and changing priorities in a fast-paced environment
• Creative problem-solver with a growth mindset; finding ways to simplify process / improve performance
• Flexible mindset, keen to work in an entrepreneurial environment, able to travel and content to deal with most key stakeholders remotely across global time zones
• Experience in customer facing roles.

Qualifications

• Relevant marketing or communications Master’s degree
• 8+ years of customer/category marketing experience in the food industry
• Digital Marketing Experience
• Experience working in multiple markets within the Asia Pacific region is a plus