Consumer Growth & E-commerce Manager (OTE Split) - AX26004

Actxa is a leading Singapore preventive health technology company building an AI-powered Preventive Health Ecosystem that empowers people to understand their health earlier, make better lifestyle decisions, and live healthier for longer.

Our ecosystem combines smart wearables, connected health devices, AI-driven health analytics and digital health services to help consumers monitor sleep, activity, recovery, cardiovascular fitness, body composition and metabolic health.

As we accelerate our direct-to-consumer (DTC) business globally, we are looking for an entrepreneurial and commercially driven Consumer Growth & E-commerce Manager to lead our consumer revenue growth.

Position Summary

The Consumer Growth & E-commerce Manager is responsible for driving consumer revenue growth across all digital commerce channels.

This is a commercial leadership role focused on growing online sales through Actxa’s DTC website, marketplaces, social commerce and strategic consumer partnerships. The role combines growth strategy, digital commerce, performance optimization and customer acquisition to build a scalable consumer business.

Reporting directly to the CEO, this role works closely with Marketing, Product, Customer Experience and Operations to accelerate revenue growth and continuously improve the customer journey.

This is not an e-commerce operations role. We are looking for someone who thinks commercially, is highly data-driven, embraces AI, and is passionate about building one of Asia’s leading preventive health consumer brands.

1. Direct-to-Consumer (DTC) Growth

Own and grow revenue from Actxa’s Shopify store.

• Develop and execute DTC growth strategies.
• Own online sales targets and commercial performance.
• Improve website conversion rates and customer experience.
• Optimize product merchandising, promotions and pricing.
• Increase average order value (AOV) and customer lifetime value (LTV).
• Reduce customer acquisition cost (CAC).
• Improve checkout conversion and purchase funnel performance.
• Collaborate with Marketing to execute high-performing campaigns.

2. Marketplace Growth

Manage Actxa’s presence across regional e-commerce marketplaces.

• Grow revenue on platforms such as Shopee, Lazada, TikTok Shop and Amazon (where applicable).
• Launch new marketplaces across Asia and globally.
• Optimize product listings, pricing and promotions.
• Manage marketplace advertising budgets.
• Improve marketplace conversion and search rankings.
• Analyze competitor pricing and promotional activities.

3. Consumer Growth Strategy

Develop scalable strategies to acquire and retain customers.

• Build customer acquisition plans.
• Improve customer retention and repeat purchase rates.
• Develop referral and loyalty programmes.
• Drive subscription and ecosystem adoption where applicable.
• Identify new consumer growth opportunities.
• Explore new digital sales channels and partnerships.

4. Social Commerce & Affiliate Growth

Expand Actxa’s presence across social commerce platforms.

• Grow TikTok Shop and Meta Commerce sales.
• Build affiliate and creator programmes.
• Develop influencer commerce strategies.
• Partner with KOLs and content creators to drive measurable sales.
• Manage affiliate performance and ROI.

5. Commercial Partnerships

Identify partnerships that accelerate consumer growth. Examples include but not limiting to:

• Banks
• Insurance companies
• Corporate wellness providers
• Fitness brands
• Healthcare providers
• Retail partners

6. Revenue & Commercial Analytics

Own commercial performance reporting. Responsibilities include monitoring and improving:

• Revenue
• Gross margin
• Conversion rate
• CAC
• ROAS
• LTV
• AOV
• Repeat purchase rate
• Cart abandonment
• Marketplace performance
• Campaign ROI

Generate regular reports and recommendations for management.

7. AI-Driven Commerce

Leverage AI to improve commercial performance.

• Use AI tools to analyse consumer behaviour and sales trends.
• Improve campaign performance using AI.
• Generate faster commercial insights.
• Automate reporting and workflows.
• Optimise product merchandising and customer engagement using AI-powered tools.

8. Cross-Functional Leadership

Work closely with:

• Marketing
• Product Management
• Customer Experience
• Operations
• Supply Chain
• Finance

to deliver an exceptional consumer buying experience.

Requirements

Education

• Master/Bachelor’s degree in Business, Marketing, E-commerce, Digital Commerce or a related discipline.

Experience

• Minimum 5 years of experience in consumer growth, e-commerce, digital commerce or commercial management.
• Demonstrated success in growing DTC and online sales.
• Experience managing Shopify or similar e-commerce platforms.
• Experience managing major marketplaces such as Shopee, Lazada or TikTok Shop.
• Experience launching and scaling consumer products.
• Experience working in consumer technology, wearables, healthcare, lifestyle, electronics or fast-growing consumer brands is highly preferred.
• Experience managing external agencies, marketplace partners and affiliates.

Technical Competencies

Strong knowledge of:

• Shopify
• Google Analytics 4 (GA4)
• Google Tag Manager
• CRM platforms
• Meta Commerce
• TikTok Shop
• Google Merchant Center
• Marketplace Seller Centre
• SEO and conversion rate optimization (CRO)
• Performance marketing metrics
• Sales analytics and reporting

AI Competencies

Candidates should demonstrate the ability to leverage AI to improve productivity and commercial outcomes. Experience with AI tools such as:

• ChatGPT
• Claude
• Gemini
• Perplexity
• AI analytics platforms and marketing automation tools

The successful candidate should proactively identify opportunities to use AI to improve decision-making, automate workflows, optimize campaigns and enhance customer engagement.

Skills & Attributes

The ideal candidate will possess:

• Strong commercial acumen with a revenue-first mindset.
• Proven ability to develop and execute growth strategies.
• Excellent analytical and problem-solving skills.
• Deep understanding of consumer behavior and digital commerce.
• Strong negotiation and partnership development capabilities.
• High proficiency in data analysis and decision-making.
• Entrepreneurial mindset with a bias for action.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced startup environment.
• Hands-on attitude with a willingness to execute as well as lead.
• Passion for technology, AI, consumer health and preventive wellness.