Content & Brand Executive

Company Overview

We are a leading ecommerce brand offering premium and exotic fruits worldwide at reasonable prices. Since 2015, we focus on quality, seasonal fruits, gift packaging, and excellent customer service for consumers and corporate clients.

Job Summary

Join a growing lifestyle brand as a creative and proactive team member driving social media content, branding, storytelling, and customer engagement across multiple platforms.

Responsibilities

• Create and assist with social media content across Instagram, Facebook, TikTok, XiaoHongShu, and other platforms to enhance brand presence
• Film, edit, and post reels, stories, product features, behind-the-scenes content, and seasonal launches to engage audiences
• Brainstorm and contribute content ideas, campaigns, and storytelling angles to support marketing objectives
• Update website and e-commerce platforms by managing product listings, descriptions, and online merchandising for accuracy and appeal
• Support customer engagement through social media and online channels to foster brand loyalty
• Maintain brand consistency across visuals, captions, and customer experience to strengthen brand identity
• Support day-to-day operations including packing coordination, stock arrangement, and retail support to ensure smooth workflow
• Work independently and collaboratively within a small team to meet dynamic business needs

Preferred competencies and qualifications

• Interest in branding, aesthetics, storytelling, social media, and content creation to contribute creatively
• Familiarity with social media platforms such as Instagram, Facebook, TikTok, XiaoHongShu, and tools like Canva and CapCut for content production
• Good visual sense and attention to detail to ensure high-quality content and brand presentation
• Positive attitude, responsibility, adaptability, and eagerness to learn in a fast-moving SME environment
• Experience or interest in photography, videography, or editing to enhance multimedia content
• Previous content creation or management of personal projects/pages to demonstrate initiative
• Experience in lifestyle, gifting, retail, F&B, or e-commerce brands to understand relevant market trends
• Awareness of current trends, branding, and consumer behavior online to keep content fresh and relevant