Salary :
$3,500 - 3,800 monthly
Cintra Consultancy is looking for an experienced, commercially minded, and creatively driven Content Lead to lead our content function across strategy, ideation, production, and execution.
The Content Lead will be responsible for ensuring that the work produced by Cintra is strategically sound, creatively strong, platform-relevant, and aligned with each client’s business objectives.
This is not a role focused only on making content look good. You will be expected to understand why the content is being created, who it needs to reach, what action it should drive, and how it contributes to the client’s wider marketing and business goals.
You will oversee multiple client accounts, guide the creative team, improve the quality and consistency of our output, and translate client briefs into clear, effective content directions.
You will work closely with the account, strategy, production, and performance marketing teams to ensure that ideas are executable, deliverables are completed on time, and content supports measurable outcomes.
This role is best suited for someone who can balance creativity with structure, lead people confidently, communicate clearly with clients, and take full ownership of the content produced by the team.
Develop content strategies and creative directions based on each client’s brand, audience, objectives, and commercial priorities.
Translate client briefs and business challenges into clear content pillars, campaign concepts, formats, and execution plans.
Establish the intended purpose, audience, messaging, tone, and call to action for each piece of content.
Ensure that content recommendations are relevant to platforms such as TikTok, Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
Identify opportunities for clients to improve their brand positioning, audience engagement, lead generation, and overall digital presence.
Present and explain content strategies, creative concepts, and recommendations to internal teams and clients.
Ensure that every content plan has a clear strategic rationale and is not created solely based on trends or personal preference.
Lead brainstorming sessions and guide the development of content concepts, hooks, scripts, storylines, campaigns, and platform-specific formats.
Turn broad ideas into clear and executable creative directions for writers, designers, producers, videographers, and editors.
Challenge the team to develop stronger, more original, and more commercially relevant ideas.
Review references, moodboards, scripts, storyboards, shot lists, captions, and other creative materials before production.
Stay updated on platform trends, content formats, audience behaviour, advertising trends, and changes within the wider digital landscape.
Determine when trends are relevant to a client and when a more original or brand-led approach is required.
Build repeatable content formats and intellectual property that clients can consistently own and develop over time.
Maintain a high and consistent standard across all content produced by the agency.
Review creative work at key stages, including concepts, scripts, production plans, rough cuts, designs, captions, and final deliverables.
Ensure that all work is aligned with the approved strategy, client brief, brand guidelines, and platform requirements.
Provide clear, specific, and actionable feedback to the creative team.
Identify weak messaging, unclear storytelling, generic concepts, production issues, and gaps in execution before work is presented to clients.
Ensure that feedback is properly addressed and that final deliverables are accurate, complete, and ready for submission.
Develop and maintain internal creative standards, references, templates, review processes, and quality-control guidelines.
Lead, guide, and support content strategists, producers, writers, designers, editors, interns, and other creative team members.
Assign work based on project needs, team capacity, individual strengths, and development requirements.
Set clear expectations for quality, ownership, timelines, communication, and accountability.
Conduct regular reviews of the team’s work and provide ongoing coaching and constructive feedback.
Support the professional development of team members through training, workshops, references, and practical guidance.
Identify capability gaps within the team and recommend suitable training, hiring, freelance, or workflow solutions.
Build a team culture where ideas are challenged respectfully, feedback is acted upon, and team members take responsibility for their work.
Address recurring quality, communication, or performance issues promptly and constructively.
Oversee the development of content from initial brief through ideation, pre-production, production, post-production, and final delivery.
Ensure that creative ideas are practical, achievable within the agreed budget, and suitable for the available production resources.
Review production requirements such as locations, talents, props, equipment, shot lists, schedules, and crew arrangements.
Provide creative direction during shoots where required.
Ensure that production teams clearly understand the intended story, messaging, visual direction, and required deliverables.
Work with producers and project owners to identify risks, resolve blockers, and keep projects moving according to schedule.
Ensure that footage and assets captured during production are sufficient for the approved content plan.
Support the team in handling urgent amendments, changing client requirements, or production challenges without compromising overall quality.
Work closely with the account team to understand client requirements, feedback, expectations, and business priorities.
Participate in client meetings, kick-offs, presentations, reviews, and strategic discussions where required.
Explain and defend creative recommendations clearly while remaining open to relevant client feedback.
Help the account team manage expectations around feasibility, timelines, production requirements, and creative outcomes.
Identify opportunities to expand client scopes through additional content formats, campaigns, platforms, or strategic support.
Assist in resolving creative disagreements, unclear feedback, or gaps between client expectations and execution.
Ensure that internal teams receive clear, complete, and actionable information before work begins.
Build client confidence by demonstrating strong strategic thinking, creative judgement, and ownership of the work.
Work with the performance marketing and account teams to review content results and identify opportunities for improvement.
Assess performance indicators such as engagement, watch time, retention, click-through rates, leads, conversions, and other relevant metrics.
Use available data to improve hooks, messaging, formats, creative structures, and future content recommendations.
Identify patterns across successful and unsuccessful content and translate these observations into actionable creative decisions.
Support the development of content for paid advertising, lead generation, brand awareness, and conversion-focused campaigns.
Balance creative judgement with performance data without allowing short-term metrics to weaken the client’s wider brand direction.
Ensure that insights from reporting are reflected in future content plans and production decisions.
Work with project and account leads to plan content workloads, timelines, reviews, and production requirements.
Ensure that briefs, creative directions, scripts, references, and feedback are properly documented.
Monitor the progress of active projects and intervene when timelines, quality, or ownership are at risk.
Improve internal workflows to reduce unnecessary revisions, unclear handovers, duplicated effort, and last-minute work.
Ensure that projects are adequately resourced and escalate capacity concerns early.
Support the management of freelancers, external production partners, talents, and vendors where required.
Maintain organised records of creative assets, references, project files, templates, and completed work.
Contribute to wider agency planning, service development, pitches, proposals, and operational improvements.
Relevant experience in content strategy, social media, creative production, advertising, digital marketing, or a related field.
Prior experience leading a content, creative, social media, or production team.
A strong portfolio demonstrating strategic thinking, creative ideation, storytelling, and execution across multiple formats.
Strong understanding of short-form video, social-first content, branded content, and platform-specific creative requirements.
Able to turn business objectives and client briefs into clear content strategies and executable ideas.
Strong creative judgement with the ability to assess ideas, scripts, designs, footage, edits, and final deliverables.
Comfortable directing and reviewing the work of writers, designers, producers, videographers, editors, and interns.
Strong written, verbal, presentation, and stakeholder-management skills.
Confident presenting ideas and recommendations to clients and senior internal stakeholders.
Able to give direct, constructive, and actionable feedback.
Strong understanding of content production processes from ideation to final delivery.
Familiarity with performance marketing, creative testing, campaign objectives, and basic content analytics.
Highly organised and able to manage multiple clients, campaigns, projects, and deadlines at the same time.
Able to remain calm, decisive, and solutions-focused in a fast-paced agency environment.
Strong sense of ownership and accountability for both the process and the final work.
Comfortable balancing creative ambition with budgets, timelines, resources, and commercial realities.
Proficiency in tools such as Google Workspace, Microsoft Office, project management platforms, and relevant creative or social media tools.
Experience within an agency, media company, production house, or fast-moving creative environment is strongly preferred.
Clients receive content that is strategically relevant, creatively strong, and consistently aligned with their objectives.
The creative team receives clear direction and is able to execute with fewer unnecessary revisions.
Projects move smoothly from brief to delivery with clear ownership, realistic timelines, and proper quality control.
Content quality becomes more consistent across different clients, platforms, and team members.
The team develops stronger creative judgement, technical ability, and accountability over time.
Client feedback, content performance, and internal observations are translated into meaningful improvements.
Creative ideas remain ambitious while staying executable within the agreed scope, timeline, and budget.
The Content Lead is trusted by both clients and internal teams to make sound strategic and creative decisions.
The opportunity to lead and shape the content function of a growing Singapore consultancy.
Ownership over content strategy, creative standards, team development, and execution processes.
Exposure to clients across different industries, audiences, and business challenges.
The ability to influence how the agency approaches strategy, storytelling, production, and performance.
A collaborative environment where strong ideas, initiative, and accountability are valued.
Opportunities to develop new service offerings, content formats, campaigns, and internal capabilities.
A role with direct influence over the quality of Cintra’s work and the growth of the wider creative team.
While we value all submissions, we regret that only shortlisted candidates will be contacted by our team.
GrabJobs is the no1 job portal in Singapore, connecting you to thousands of jobs fast! Find the best jobs in Singapore, apply in 1 click and get a job today!
Copyright © 2026 Grabjobs Pte.Ltd. All Rights Reserved.
Your email job alert is now active!