About Us

Snap Fitness is a leading fitness franchise with a global presence in over 20 countries, dedicated to providing 24/7, convenient and affordable fitness solutions to individuals. 

Read This Before You Apply

This is not a traditional video production role. We are building a content engine modelled after the best creator-led brands in the world — think Hormozi Media, Gary Vee’s team, Ice Coffee Hour, Chris Williamson, Caleb Hammer. If those names mean nothing to you, this probably isn’t the right fit.

We believe content and storytelling is the future of marketing. Not billboards. Not flyers. Not “branded content” that looks like a PowerPoint. Real, personality-driven, platform-native content that builds trust, grows audiences, and drives revenue. We’re looking for someone who already lives in this world — not someone who needs to be convinced it matters.

If you’ve only done corporate video, cable news packages, or “made a few TikToks”— this role will move too fast for you. We want someone who studies what’s working in the creator economy, understands why certain content formats convert, and is obsessed with the craft of modern storytelling. You will be the person running the engine and have creative control over what gets put out.

If you’ve been looking for a chance to see what you are capable of with creative freedom, budget and a small team that is ambitious this is for you.

About the Role

Snap Fitness Singapore is building out its contentdepartment from the ground up. We operate across two content streams thatrequire very different creative approaches but share production infrastructure:

• Stream 1 — Corporate& Paid Media: Short-form reels, skits, and ad creatives for our fitness brand. This includes content aligned with Meta’s Andromeda algorithm updates and the shift toward creative-first paid media. If you understand why static ads are dying and UGC-style creatives are winning, you’ll thrive here.
• Stream 2 — CEO Personal Brand: Long-form YouTube content, storytelling reels, and thought leadership. This is founder-led brand building in the style of the top creator-entrepreneurs. You’ll work directly with the CEO to produce content that builds influence, trust, and audience.

This hire is the first dedicated Content Producer in the company. You’re not joining an existing team, you’re building the machine. You’ll own the production calendar, manage freelance videographers and editors, and be responsible for making sure content ships consistently and at a high standard.

What You’ll Own

• End-to-end production pipeline across both content streams — from concept and scripting through to publish
• Production calendar and content cadence — ensuring we’re shipping at a volume that keeps pace with platform algorithms and audience growth targets
• Creative briefing for reels, skits, and ad content — you write the briefs, not just execute someone else’s
• Shoot coordination —booking freelance videographers, managing locations, talent, and equipment across batch shoot days
• Post-production management— overseeing editors for quality, pacing, platform formatting, and brand consistency
• Freelancer and vendor management — building and maintaining a reliable bench of shooters and editors
• Platform strategy input —staying across what’s performing on Instagram Reels, YouTube Shorts, TikTok, and YouTube long-form, and feeding that back into content planning
• Ad creative pipeline —producing content that works within Meta’s evolving paid media landscape(understanding Andromeda, creative diversification, hook testing, etc.)
  

Who You Are

The non-negotiables:

• You can name at least 5 creator-led brands or content teams you study regularly and explain what they do well. This isn’t a trick question — it’s a baseline filter.
• You understand why a 3-second hook matters more than production value, and you can explain the difference between content that looks good and content that performs.
• You’ve managed content production for at least 2 years — not just edited videos, but actually run a pipeline from ideation to publish.
• You can manage multiple concurrent projects, coordinate freelancers, and hit deadlines without someone chasing you.
• You have opinions about content. Strong ones. You know what works, what doesn’t, and you’re not afraid to push back on a bad idea — even if it comes from the CEO.
• You’re based in Singapore with flexibility for on-location shoots.

Strongly preferred:

• You understand what Meta’s Andromeda update means for ad creatives and why creative volume and diversification now matters more than audience targeting.
• You’ve produced content for a personal brand or founder-led company — you understand the difference between brand content and personality-driven content.
• You have basic editing skills (CapCut, Premiere, DaVinci) — you’re not the primary editor, but you can rough-cut or turn something around in a pinch.
• You’re active in the content/creator space yourself — you post, you engage, you pay attention to what’s trending and why.
• You understand how organic content feeds into paid acquisition funnels — you see content as a business function, not just a creative exercise.

This Role Is NOT For You If…

• Your experience is primarily in traditional media, corporate video, or broadcast production.
• You think “content strategy” means scheduling posts on Hootsuite.
• You’ve “made a few TikToks” but don’t actively study what makes content work at scale.
• You need a fully structured environment with detailed SOPs for every task — we’re building those together.
• You’re not genuinely interested in the creator economy and modern marketing. We’ll know in the interview.

What We Offer

• A ground-floor opportunity to build a content department at a growing multi-location fitness brand.
• Direct access to the CEO high visibility, no bureaucracy, high ownership, fast feedback loops.
• Creative autonomy within a clear strategic framework.
• Exposure to multiple content formats: short-form, long-form, paid, organic, personal brand, corporate.
• A team that believes content is the single most important growth lever in the business. You won’t have to justify why your work matters.

Application Process

Application:

• Share your CV or LinkedIn.
• A portfolio or links to content you’ve produced or managed (even if you weren’t the editor/shooter — we want to see what you’ve been responsible for). Do not use Hyperlinks in your resume as those often don’t work, just send us the links.
• A short note (3–5 sentences) answering: What creator or content team do you admire most, and what would you steal from their playbook for a fitness brand?

Case Study: 

• After screening, you will be asked to do a Case Study to test your ideation skills and communication skills. The task will tell us how you think and communicate ideas.

Final Round:

• At this stage you will be asked to come in for a final round interview to go over your work and Case Study

Note: Only shortlisted candidates will be contacted for an interview.