Content Strategist

Our Team

Cintra Consultancy is a Singapore-based business and creative consultancy that helps brands grow through strategy, content, media, and digital execution.

We work with businesses across different industries to develop social media strategies, short-form content, digital campaigns, brand stories, and marketing assets that support real business outcomes.

At Cintra, content is not created just to fill a calendar or look good. It has to serve a clear purpose, communicate the right message, connect with the intended audience, and help move the business forward.

Our team works in a fast-paced agency environment, managing multiple client accounts, content strategies, campaigns, production timelines, and digital deliverables across different industries.

Your Role

Cintra Consultancy is looking for a Content Strategist to develop clear, relevant, and effective content strategies across our client portfolio.

You will be responsible for understanding each client’s business, audience, brand positioning, marketing objectives, and competitive environment, and translating these insights into actionable content directions.

This role sits between strategy, creative, accounts, and production. You will work closely with account managers, content producers, designers, editors, performance marketers, and clients to ensure that content is purposeful, consistent, platform-relevant, and aligned with wider business goals.

You should be comfortable moving between research, planning, ideation, campaign development, content writing, creative briefing, performance analysis, and client presentations.

The ideal candidate understands that a strong content strategy is not just a list of ideas. It is a clear system that defines what a brand should say, how it should say it, who it is speaking to, and why the content should matter.

Responsibilities

Content Strategy Development

Develop content strategies based on client objectives, target audiences, brand positioning, business priorities, and platform requirements.

Translate broad marketing or business objectives into clear content pillars, messaging directions, formats, themes, and campaign ideas.

Build content frameworks that guide what the brand communicates across different channels and stages of the customer journey.

Develop platform-specific strategies for channels such as TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant digital platforms.

Ensure content strategies balance brand-building, audience engagement, campaign participation, lead generation, conversion, and other relevant business outcomes.

Review and refine existing client content strategies to improve clarity, consistency, relevance, and effectiveness.

Research and Audience Insights

Conduct research into client industries, competitors, customer behaviours, cultural conversations, platform trends, and emerging content formats.

Identify audience pain points, motivations, interests, behaviours, objections, and content consumption patterns.

Analyse competitor content to identify gaps, opportunities, overused approaches, and areas where clients can differentiate themselves.

Monitor social media trends and evaluate which trends are relevant, adaptable, and suitable for each client’s brand.

Turn research and observations into practical insights that can guide content direction and creative execution.

Maintain a strong understanding of changing platform behaviours, social media formats, audience expectations, and digital culture.

Content Planning and Ideation

Develop monthly and campaign-based content plans that align with the approved strategy.

Create content pillars, recurring series, campaign themes, video concepts, hooks, story angles, post ideas, and engagement formats.

Ensure content plans contain a suitable mix of educational, entertaining, promotional, community-focused, thought-leadership, and conversion-oriented content.

Work with the creative and production teams to turn strategic directions into practical and production-ready ideas.

Provide clear context behind each idea, including its objective, target audience, intended message, platform, and desired audience response.

Ensure that ideas are achievable within the agreed client scope, budget, production resources, and timeline.

Copywriting and Messaging

Develop key messages, content angles, headlines, hooks, scripts, captions, campaign copy, and other written content where required.

Adapt messaging for different platforms, audience segments, campaign objectives, and stages of the customer journey.

Maintain consistency in brand voice, tone, terminology, positioning, and communication style.

Simplify complex information into clear, engaging, and audience-friendly content.

Review written content produced by internal teams and provide feedback on structure, clarity, relevance, tone, and strategic alignment.

Support the development of brand messaging guidelines, tone-of-voice frameworks, and communication principles.

Creative Briefing and Collaboration

Prepare clear and actionable creative briefs for producers, designers, videographers, editors, copywriters, and other creative team members.

Communicate the strategic purpose behind each content piece so that the creative team understands what the content needs to achieve.

Work closely with content producers to develop scripts, treatments, storyboards, shot directions, and content formats.

Collaborate with account managers to ensure client feedback is accurately understood and reflected in the content direction.

Support the performance marketing team by developing content angles and messaging for paid advertisements and lead-generation campaigns.

Review creative outputs to ensure they are aligned with the approved strategy, client objectives, audience, and brand positioning.

Campaign and Content Development

Develop strategic directions for social media campaigns, product launches, events, promotions, seasonal moments, and brand initiatives.

Create campaign narratives, messaging hierarchies, content roll-out plans, audience journeys, and channel-specific recommendations.

Ensure that individual content pieces work together as part of a wider campaign or content ecosystem.

Identify opportunities to repurpose ideas across different formats, platforms, and stages of the campaign.

Support the development of integrated campaigns involving organic content, paid media, creators, events, and other digital touchpoints.

Work with internal teams to ensure campaigns remain coherent from strategy through to execution.

Performance Analysis and Optimisation

Review content performance using relevant platform and campaign data.

Identify patterns in audience engagement, reach, retention, clicks, enquiries, conversions, and other relevant metrics.

Evaluate which content pillars, formats, hooks, topics, and messaging approaches are performing effectively.

Turn performance data into clear recommendations for future content planning and creative improvement.

Conduct regular content reviews and use findings to refine strategies, content plans, and campaign directions.

Work with account and performance marketing teams to ensure recommendations are practical and connected to wider client objectives.

Avoid focusing only on vanity metrics and assess content based on its intended strategic purpose.

Client and Stakeholder Management

Participate in client meetings, strategy workshops, campaign discussions, content planning sessions, and performance reviews.

Present strategies, content plans, campaign ideas, and recommendations clearly and confidently.

Explain the reasoning behind strategic and creative decisions in a way that clients can understand.

Ask the right questions to uncover business priorities, audience needs, internal challenges, and communication gaps.

Manage client feedback professionally and distinguish between feedback that strengthens the strategy and feedback that may require further clarification.

Work closely with account managers to maintain clear alignment between client expectations, approved strategy, scope, and deliverables.

Internal Strategy and Quality Control

Review content calendars, scripts, captions, concepts, and creative outputs before they are presented to clients or moved into production.

Ensure work is strategically sound, well-structured, audience-relevant, and aligned with the approved brand direction.

Support junior strategists, copywriters, account executives, producers, and interns in developing stronger content thinking.

Contribute to internal strategy templates, research frameworks, briefing formats, content-planning systems, and quality-control processes.

Identify recurring strategic gaps across client accounts and recommend improvements.

Help strengthen the agency’s overall standard of strategic thinking, creative clarity, and content effectiveness.

Requirements

Agency experience or experience managing content strategies across multiple brands is strongly preferred.

A strong portfolio, case study deck, or collection of work demonstrating content strategies, campaigns, social media planning, copywriting, or brand communication.

Strong understanding of social media platforms, short-form content, digital audiences, platform behaviours, and current content formats.

Able to connect content ideas to brand objectives, audience needs, campaign goals, and measurable business outcomes.

Strong research, analytical, strategic-thinking, and problem-solving skills.

Excellent writing, editing, presentation, and communication abilities.

Able to develop clear content pillars, messaging frameworks, campaign directions, briefs, scripts, captions, and content plans.

Comfortable working with creative, production, accounts, and performance marketing teams.

Able to manage multiple client accounts, strategies, timelines, and priorities concurrently.

Strong attention to detail and the ability to maintain consistency across multiple content deliverables.

Able to receive feedback, defend strategic decisions where appropriate, and refine work without losing sight of the core objective.

Proactive, curious, organised, adaptable, and comfortable working in a fast-paced agency environment.

A diploma or degree in marketing, communications, advertising, media, business, psychology, sociology, or a related discipline is preferred but not essential.

While we value all submissions, we regret that only shortlisted candidates will be contacted by our team.