Digital Marketing Assistant Manager

Job Summary

Develops and executes integrated digital marketing strategies and multi-channel campaigns. Manages content, budgets, partnerships and performance analysis, while guiding the team and aligning marketing efforts with business goals.

Job Responsibilities

• Develop and execute integrated marketing strategies to drive brand awareness, lead generation, and business growth.
• Plan, manage, and optimize multi-channel marketing campaigns across digital, social media, email, and website.
• Analyze campaign performance and provide actionable recommendations to improve ROI and marketing effectiveness.
• Manage marketing budgets and ensure cost-effective allocation of resources.
• Lead content strategy and oversee content creation across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Oversee website content, EDM campaigns, SEO initiatives, and online promotions.
• Monitor digital analytics, customer insights, and market trends to identify growth opportunities.
• Support the events, workshops, roadshows, and promotional activities.
• Manage relationships with vendors, sponsors, media partners, influencers, KOLs, and external agencies.
• Ensure consistent brand positioning and messaging across all marketing channels.
• Collaborate closely with Sales, Operations, and Products to align marketing initiatives with business objectives.
• Present marketing plans, campaign performance, and recommendations to management.
• Provide guidance and mentorship to marketing executives and interns.
• Drive process improvements and marketing best practices within the department.
• Additional tasks may be assigned as and when required.

Job Requirements

• Diploma or Degree in Marketing, Communications, Business, or related discipline.
• 3–5 years of experience in digital marketing, social media marketing, or integrated marketing.
• Proven experience in campaign planning, digital advertising, and content strategy.
• Strong understanding of Google Analytics, SEO, EDM, and social media platforms.
• Strong project management, communication, and management skills.
• Leadership experience or experience mentoring junior team members is preferred.
• Proficient in content creation, video editing, and marketing analytics tools.