Digital Marketing Executive

Job Scope

- Plan and execute offline marketing activities, including roadshows, corporate wellness events, and promotional booths.

- Coordinate event logistics, including setup, manpower planning, and liaising with internal departments (operations, customer service, and therapists) to ensure smooth execution.

- Conduct cold outreach to potential customers and corporate clients through door-to-door visits, street engagement, and lead generation activities.

- Follow up on leads generated from outreach and events to support conversion and customer engagement.

- Assist in digital marketing efforts, such as managing social media updates, simple online campaigns, and tracking engagement results.

- Use Canva or similar design tools to create and edit simple marketing materials, posters, and digital content.

- Support the marketing team in any ad hoc marketing and administrative duties as assigned.

Requirements

Must possess minimally a diploma in related field

Prefer to have at least 1 year of experience in the related field

Key Skills

PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms

Good knowledge of various social media platforms, best practices, and website analytics

Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing

Analytical and able to work independently

Excellent time-management skills

Knowledge of Adobe products would be an added advantage

Knowledge in Beauty & Wellness would be an added advantage

工作职责

• 策划并执行线下市场推广活动，包括路演（Roadshows）、企业健康福利活动（Corporate Wellness Events）及宣传展位（Promotional Booths）。
• 统筹活动执行细节，包括现场搭建、人力安排，并与内部部门（营运部、客服部及治疗师团队）协调合作，确保活动顺利进行。
• 通过上门拜访、街头推广及潜在客户开发等方式，主动联系潜在客户及企业客户，开展陌生拜访（Cold Outreach）。
• 跟进通过推广活动及市场开发所获得的潜在客户，协助提升客户转化率及客户互动。
• 协助数码营销工作，包括管理社交媒体内容更新、执行简单的线上营销活动，并追踪及分析互动成效。
• 使用 Canva 或其他类似设计工具制作及编辑简单的市场推广素材、海报及数码内容。
• 协助市场营销团队完成其他临时安排的市场推广及行政工作。

任职要求

• 至少持有相关领域的大专文凭（Diploma）或以上学历。
• 优先考虑拥有至少 1 年相关工作经验者。

关键技能

熟悉 PPC（按点击付费）广告、SEO/SEM（搜索引擎优化／营销）、Shopify、Shopee、Lazada、Qoo10 等电商平台，并全面了解各大社交媒体平台的运作。

熟悉各类社交媒体平台的运营方式、最佳实践，以及网站数据分析（Website Analytics）。

具备优秀的数据分析能力，并掌握最新的数码营销趋势及技术。

具备良好的分析能力，能够独立完成工作。

具备优秀的时间管理能力。

熟悉 Adobe 系列设计软件（如 Photoshop、Illustrator 等）者优先考虑。

具备美容与健康（Beauty & Wellness）行业相关知识者优先考虑。