Digital Marketing Executive

Job Scope

• Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
• Create content to boost online brand awareness and help drive engagement, traffic and leads.
• Manage social media’s back end – Meta Business Suite
• Maintain and keep website pages and social platforms updated with the latest promotions/information.
• Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
• Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
• Produce engaging and creative social media content to increase social media presence
• Set up conversion and event tracking on the website and across various digital platforms
• Monitor marketing channels and marketing metrics to develop marketing reports
• Compile digital marketing analytics reports and develop optimization plans
• Manage and maintain Shopee and Lazada page etc for sales of in-house products
• Copywriting for all social media marketing campaigns and website information.
• Create/join marketing campaigns for leads generation and sales growth.
• Analyze marketing campaigns effectiveness a­nd deliverables.

Requirements

• Must possess minimally a diploma in related field
• Prefer to have at least 1 year of experience in the related field

Key Skills

• PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
• Good knowledge of various social media platforms, best practices, and website analytics
• Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
• Analytical and able to work independently
• Excellent time-management skills
• Knowledge of Adobe products would be an added advantage
• Knowledge in Beauty & Wellness would be an added advantage
  

职位描述

负责策划并执行线上及线下市场推广活动，以提升客户参与度及促进潜在客户转化。协调活动执行流程及相关后勤安排，并运用设计工具及社交媒体平台支援市场营销活动，提升品牌知名度与市场影响力。

• 策划并执行线下市场推广活动，包括路演（Roadshows）、企业健康活动（Corporate Wellness Events）及宣传展位（Promotional Booths）。
• 协调活动执行流程，包括现场布置、人员安排，以及与内部部门（如营运部、客服部及治疗师团队）沟通协调，确保活动顺利进行。
• 通过上门拜访、街头推广及潜在客户开发等方式，主动联系潜在客户及企业客户，拓展业务机会。
• 跟进通过外展活动及市场推广活动获取的潜在客户，促进客户转化及提升客户参与度。
• 协助数码营销工作，包括管理社交媒体内容更新、执行简单的线上营销活动，以及追踪互动成效。
• 使用 Canva 或其他设计工具制作及编辑简单的市场宣传材料、海报及数码内容。
• 协助市场营销团队完成其他临时安排的市场推广及行政工作。

任职要求

• 至少持有相关领域的大专文凭（Diploma）或同等学历。
• 具备至少 1 年相关工作经验者优先考虑。

关键技能

熟悉 PPC（按点击付费）广告、SEO/SEM（搜索引擎优化／搜索引擎营销）、Shopify、Shopee、Lazada、Qoo10 等电商平台，并全面了解各大社交媒体平台的运作。

• 熟悉各类社交媒体平台的运营方式、最佳实践及网站数据分析（WebsiteAnalytics）。
• 具备优秀的数据分析能力，并掌握最新的数码营销趋势及技术。
• 具备分析能力，能够独立完成工作。
• 拥有良好的时间管理能力。
• 熟悉 Adobe 系列设计软件（如 Photoshop、Illustrator 等）者优先。
• 具备美容与健康（Beauty& Wellness）行业相关知识者优先。