DIGITAL MARKETING EXECUTIVE

Primary responsibilities:

* Work closely with the Marketing Manager to plan and execute marketing activities according to the marketing calendar, which includes the selection of the event’s theme, distribution channels, and partners

* Work with the Marketing Manager in strategic planning of the social media schedule and content to support the marketing plan and activities

* Consistent and strategic partnership with mall landlords to develop content and collaboration including events and programs for space activation

* Develop impactful content to tell the brand story in an elevated way and distribute this content through the most appropriate channels that allow us to connect to the targeted audience

* Work closely with multiple departments for marketing content and collateral sources

* Measure the effectiveness and performance of all marketing campaigns against KPIs

* Align marketing activities with the brand guidelines to ensure consistency across all marketing materials and channels

Requirements

* Candidate must possess at least a Bachelor's Degree/Diploma in Marketing or equivalent

* At least 2 Years of relevant working experience

* Knowledge and experience managing social media and digital marketing is essential

* Excellent written and verbal communication skills are preferred in developing effective communication materials

*Proficient in digital marketing tools and platforms, including social media management, email marketing, and analytics.

* Ability to manage multiple priorities with professionalism and flexibility in a fast-paced environment

*Proficiency with required design tools, including Photoshop and Canva.