Digital Marketing Executive/Manager

Digital Marketing Job Requirements and Responsibilities:

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

· Designs, builds, and maintains our social media presence.

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

· Identifies trends and insights and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Plans, executes, and measures experiments and conversion tests.

· Collaborates with internal teams to create landing pages and optimize user experience.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points and drop off points and optimizes user funnels.

· Collaborates with agencies and other vendor partners.

· Evaluates emerging technologies.

· Provides thought leadership and perspective for adoption where appropriate.

Education, Experience, and Licensing Requirements:

· Bachelor’s or master’s degree in marketing or a related field

· May be considered for a assistant Manager / Manager position depending on your experience

· Proven working experience in digital marketing, particularly within the industry

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

· Working knowledge of ad serving tools (e.g., Facebook, Linkedin etc.)

· Solid knowledge in Social Media Management (eg. Content Creation)

· Experience in setting up and optimizing PPC campaigns on all major search engines