Digital Marketing Manager

Established in 2001, Nanyang Institute of Management ("NIM") is a forward-lookingpremier education provider in the region. At NIM, we focus on "NurturingToday for Tomorrow" with a student-centric culture that places learningneeds above all else. We pride ourselves on the ability to offer an environmentthat is geared towards achieving academic and teaching excellence whilenurturing our students as a whole.

We have anexciting career opportunity for the position of Digital Marketing Manager andinvite industry professionals to join us in our mission.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement digital marketing strategies to drive student recruitment and brand visibility.
• Plan and manage marketing campaigns across multiple digital channels.
• Monitor market trends, competitor activities, and industry developments.

LeadGeneration & Student Recruitment

• Generate quality leads and enquiries through digital platforms.
• Manage and optimize online advertising campaigns, and social media advertising.
• Work closely with admissions and academic teams to support student recruitment goals.

Content & Social Media Management

• Create and oversee engaging content for websites, social media platforms, email marketing, and other digital channels.
• Manage the institute's social media presence and online reputation.
• Coordinate with external agencies, designers, and content creators where required.

Website & SEO

• Maintain and update the institute's website to ensure accuracy and user-friendliness.
• Updating of website to adhere to the latest Edutrust framework.
• Implement SEO strategies to improve search engine rankings and website traffic.
• Monitor website performance and recommend improvements.

Analytics & Reporting

• Track, analyse, and report on campaign performance and key marketing metrics.
• Use data insights to improve campaign effectiveness and return on investment (ROI).
• Prepare regular marketing reports for management.

Compliance

• Ensure marketing materials and campaigns comply with relevant Singapore regulations, including PEI advertising guidelines and data protection requirements under the Personal Data Protection Act (PDPA).
• Involvement for Edutrust renewals and compliance.

Others

• Leading and managing the Digital Marketing Team
• Ensure timely event turnaround and coverage
• Liaising with vendors for website, print and other relevant
• Working with teams from China and overseas
• Managing artwork requests for the team
• Assigning and delegating work to team members
• Ideation and video content creation
• Marketing budget tracking
• Task tracking using Asana
• Any other relevant duties

Requirements

Education & Experience

• Diploma or Degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of experience in digital marketing.
• Experience in the education sector or student recruitment will be an advantage.

Skills & Competencies

• Strong knowledge of social media platforms, SEO, SEM, and social media marketing.
• Excellent content writing and communication skills.
• Strong analytical and project management abilities.
• Ability to work independently and lead multiple team members and projects simultaneously.
• Comfortable working with students and appearing on-site for shoots and event coverage
• Ability to collaborate effectively with internal stakeholders and external partners
• Fluent in both English and Mandarin (spoken and written) to engage diverse audiences and stakeholders
• Creative, proactive, and able to manage multiple projects in a fast-paced environment
• Immediate availability or short notice will have an advantage