Digital Marketing Manager

Position Overview

The Digital Marketing Manager at Singapore International Marathon Pte Ltd is a specialist role responsible for driving the company’s digital growth, performance marketing, and audience engagement across all owned and licensed intellectual properties.

This role will lead the planning, execution, and optimisation of all digital campaigns—including social media, KOL/influencer partnerships, and CRM—while also overseeing the integrity and performance of key digital assets such as event websites, registration platforms, and participant-facing applications.

Reporting to the Head of Marketing, the Digital Marketing Manager will work closely with internal teams across marketing, partnerships, and operations to ensure a cohesive and

data-driven digital ecosystem. The role will also manage and mentor a Senior Digital Marketing Executive and Media Specialist, ensuring strong executional delivery across campaigns.

This position requires a balance of strategic thinking and hands-on expertise, with a strong focus on performance metrics, user experience, and conversion optimisation.

Key Responsibilities

Digital Strategy & Campaign Management

• Develop and execute end-to-end digital marketing strategies to drive awareness, registrations, and engagement across all Singapore International Marathon IPs and projects.
• Plan, manage, and optimise multi-channel digital campaigns, including paid and organic social, search, display, and partnerships.
• Oversee KOL and influencer marketing strategies, including identification, engagement, and performance tracking.
• Ensure all campaigns are aligned with overall brand positioning and commercial objectives.

Performance Marketing & Analytics

• Drive a data-led approach to campaign optimisation, including A/B testing, audience segmentation, and conversion funnel improvements.
• Track, analyse, and report on key performance metrics (e.g. CPA, ROAS, conversion rates, engagement).
• Develop dashboards and reporting frameworks to provide actionable insights to internal stakeholders.
• Continuously refine digital strategies based on performance data and market trends.

CRM & Lifecycle Marketing

• Develop and manage CRM strategies to drive participant acquisition, retention, and engagement.
• Oversee email marketing, automation flows, and database segmentation to maximise lifecycle value.
• Work closely with internal teams to integrate CRM with event journeys (e.g. registration, pre-event engagement, post-event retention).
• Ensure compliance with relevant data protection regulations (e.g. PDPA).

Digital Asset Management

• Oversee the development, maintenance, and optimisation of all digital platforms, including:

○ Event and corporate websites

○ Registration systems and ticketing platforms

○ Participant-facing applications

• Ensure all platforms are user-friendly, conversion-optimised, and aligned with brand standards.
• Work with internal and external developers to implement enhancements, troubleshoot issues, and improve performance.
• Ensure seamless integration between platforms (e.g. CRM, registration, marketing tools).

Content & Social Media Oversight

• Guide the development of digital-first content strategies across social media platforms.
• Ensure consistency in tone, messaging, and visual identity across all digital touchpoints.
• Oversee content calendars in collaboration with the Marketing and Creative teams.
• Monitor community engagement and sentiment, ensuring timely and appropriate responses.

Team Leadership & Collaboration

• Manage and mentor the Senior Digital Marketing Executive and Media Specialist, ensuring high standards of execution and professional development.
• Collaborate cross-functionally with Marketing, Partnerships, and Operations teams to integrate digital strategies across all projects.
• Work with external agencies and vendors (e.g. media buying, development, analytics tools) where required.

Innovation & Continuous Improvement

• Stay abreast of emerging digital trends, tools, and technologies, particularly within sports, events, and consumer engagement.
• Identify opportunities to enhance digital experiences, including personalisation, gamification, and community-building initiatives.
• Drive a culture of experimentation and continuous optimisation within the digital function.
  

Requirements& Qualifications

Experience &Background

• Minimum 6–8 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
• Proven experience managing multi-channel digital campaigns (social, paid media, CRM, influencer/KOLs).
• Prior experience in consumer-facing industries such as sports, events, lifestyle, or e-commerce is highly advantageous.
• Experience managing or overseeing websites, registration platforms, or mobile apps is strongly preferred.
• Experience in a regional(Southeast Asia) digital role is a plus.

Core Competencies

• Strong expertise in performance marketing tools and platforms (e.g.Meta, Google Ads, analytics platforms).
• Deep understanding of customeracquisition funnels, conversion optimisation, and user experience.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong analytical skills, with the abilityto interpret data and translateinsights into actionablestrategies.
• Good understanding of digital product management principles, particularly for websites and apps.

Leadership & Stakeholder Management

• Experience managing and developing junior team members.
• Strong cross-functional collaboration skills, working effectively with marketing, creative, partnerships, and technical teams.
• Ability to communicate complex digital strategies and performance insights to non-technical stakeholders.

Education & Professional Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certifications in digital marketing platforms (e.g. Google, Meta) are advantageous but not mandatory.

Language & Communication Skills

• Strong communication skills, particularly in presenting digital performance insights and strategies.

Personal Attributes

• Data-driven and performance-oriented, with a strong commercial mindset.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Proactive and innovative, with a strong interest in emerging digital trends.
• Comfortable operating in a fast-paced, event-driven environment.
• Passion for sports, community, and digital engagement aligned with Singapore International Marathon’s vision