Digital Marketing Manager

Responsibilities

Digital Marketing:

• Proactively plan creative, compelling, and targeted digital communications activity and campaigns
• Manage the creation and implementation of engaging content on the company website and social media channels, email campaigns and digital advertising
• Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
• Monitor and analyse the performance of advertising platforms and performance marketing providing regular reports and optimise the performance
• Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement
• Plan and execute monthly newsletter
• Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels
• Community management on social media accounts
• Manage multiple social media accounts using Business Manager, ActiveCampaign, etc.
• Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance

Administration:

• Prepare monthly marketing reports related to digital marketing initiatives
• Regular update on weekly marketing status report
• Provide digital marketing services support for key departments
• Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications