Digital Marketing Manager

Job Overview: The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns.

Key Responsibilities:

Develop Digital Marketing Strategies:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.

Content Creation and Management:

• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

SEO and SEM:

• Plan, execute, and measure experiments and conversion tests.
• Optimize user funnels.
• Collaborate with internal teams to create landing pages and optimize the user experience.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• High proficiency in analytics to track and report performance.

Sales Support:

• Provide support to the sales team by generating leads through digital channels.
• Assist in creating sales materials and presentations.

Campaign Management:

• Hands-on experience in running campaigns on Google and Facebook.
• Analyze and optimize campaign performance to achieve key metrics.
• Numbers-oriented approach to evaluate and improve ROI.

Budget Management:

• Develop and monitor marketing budgets.
• Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

CRM and CMS Management:

• Experience with CRM systems like HubSpot is a plus.
• Manage and optimize CMS platforms, preferably WordPress.

Minimum Qualifications

• Bachelor’s degree in Marketing, Information Technology, or a related field.
• 8 to 10 Years of working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with CRM systems like HubSpot.
• Proficiency in CMS platforms, especially WordPress.

Key Skills

• Strong verbal and written communication skills.
• Excellent organizational and time management skills.
• Creative and innovative thinking.
• Ability to work in a fast-paced, high-pressure environment.
• Strong project management skills.
• Numbers-oriented approach with a focus on metrics and ROI.
• Ability to manage and optimize budgets effectively.

Working Days: 5.5 days per week

Location: Onsite

Benefits

- 21 days Annual Leaves per year

- 5 days Emergency leaves per year

- Child Subsidy Scheme: Employee discount – tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)

- Transport Facility provided across Singapore