Digital Marketing Manager (Educational industry)

Digital Marketing Duties

• Develop and implement digital marketing plans to drive incremental lead targets for
• all campaign.
• An expert in end-to-end digital campaigns, including-digital media channels planning
• Proven track records in SEM, SEO, AEO, GEO.
• Maximizing impact of content for each media channel.

Social media advertising.

• Campaign landing page/website optimization
• Marketing automation.
• Email marketing.
• Monitoring and fine-tuning campaign performance.
• Partner well with Corporate and Programme marketing team to deliver on lead targets.
• Provide real-time analysis of campaign performances (daily, weekly, monthly) using applications and CRM such as Power BI and HubSpot.
• Work with partners to maintain, monitor, review, analyze, optimize and report on GenAI tools used by the company.
• Able to fine-tune marketing strategy and media plans according to above mentioned campaign performance.
• The successful candidate must work well in a matrix environment and is a competent outcome driver with agency partners / vendor, as well as management of teammates under the digital marketing team.
• Conduct and maintain competitors’ study and report on key metrics performances.
• Support marketing events, conferences, etc is expected even if events do not directly concern one’s area of work.

Budget Management

• Assist in monitoring marketing budgets allocation against planned marketing activity.
• Manage and track all expenditure against approved budgets.
• Manage marketing budget based on set objectives and targets.

Managerial Duties

• Manage Digital Marketing Executive/Senior Executive in the daily execution of digital marketing duties.
• Lead and oversee the monitoring, review and analysis of performance marketing
• Manage all reports of digital marketing campaigns.
• Ensure all digital marketing campaigns are launched in a timely manner, and adhere to overall company digital marketing strategy.

We regret that only shortlisted candidates will be notified.

Kindly email your resume in a detailed Word format to che••••••••••@peopleprofilers.com

People Profilers Pte Ltd

20 Cecil Street, #08-09 PLUS Building, Singapore 049705

Tel: 69•• •744

Posting Personnel: Ding Xin Er

EA Licence Number: 02C4944

Registration Number: R22106669