Digital Marketing Specialist

Objectives of role:

• Develop and implement marketing campaigns that deliver on business’s sales objectives and grow Cocomi’s brand awareness in all operating markets.

• Manage digital and social marketing channels to grow social following, presence, and engagement.

• Devise and execute member’s acquisition and retention plans to grow loyalty consumer base and drive brand engagement.

Key accountabilities:

Marketing Campaigns

• Assist in planning and execution the full spectrum of marketing campaign activities across Timepiece’s omnichannel business model.

• Provide liaison support with external stakeholders (malls, vendors, partners), internal stakeholders (merchandise, logistics, creative) to ensure timely deliverance on all marketing campaign activities and promotions.

• Plan and provide clear briefs on communication collaterals required to ensure strong and consistent messaging across all touchpoints – digital and print included.

• Support in planning and executing customer engagement and retail events.

Digital & Social Media Marketing

• Build and implement content calendar across all social media channels:

1. Manage content conceptualizing, planning and creation.
2. Upholding Cocomi’s brand identity and principal brand guidelines from page design to content curation.
3. Execute photoshoot and video shoo whenever necessary– as part of content creation process.
4. Copywriting of social and digital content to maintain engagement and deliver on the intended call-to-action.

• Plan and execute digital ads, including but not limited to Facebook, Instagram, email, and digital displays.

• Monitoring and sharing new and latest digital marketing trends for business considerations.

• Develop editorial content for eDMs intended to drive loyalty engagement.

• Prepare monthly reports to evaluate digital/ social media marketing efforts VS. ROIs and provide key learnings for future implementations.

• Provide recommendations to optimize ad spend to drive objectives including social following growth and brand engagements.

• Track and manage social media & digital marketing spend budgets.

Customer Relationship Management

• Develop partnerships to enhance Cocomi’s membership program offerings.

• Support in executing members’ privileges and events across all business channels.

• Plan and develop regular promotional e-mailers to drive traffic and conversion at retail stores and/or e-commerce channels.

• Develop editorial content for e-mailers intended to drive brand engagement.

• Provide design/ content directives throughout all member communication touchpoints to upkeep a consistent and strong brand voice.

General Marketing

• Co-ordinate and execute any mall-related marketing activities that retail stores participate in.

• Maintaining and upkeeping principal brand assets archive to ensure assets in use are up to date.

• Preparing marketing-related presentations and reports whenever necessary.

• Assist in developing and producing of any other marketing collaterals required by the business.

• Attend activation and events on site (some may be after hours) to assist with onsite logistics and execution.

Key attributes:

• 2-3 years’ experience in multi-brand retail and digital marketing

• Strong communication & interpersonal skills

• Good negotiation skills

• Effective project management skills

• Creative, meticulous with an eye for details and aesthetics

• Resourceful, efficient and able to work independently

• Familiar with: Sendible, Klaviyo, Canva, or similar tool

• Basic designing/edit skills with Adobe Premier, Illustrator and Photoshop

• Basic photography and videography skills.