Digital Marketing Specialist #65629

Job summary
Digital Marketing Specialist position in a Business Consultancy Firm Responsible for developing and executing digital marketing strategies Requires at least 3 years of related working experience
Job seniority: mid-to-senior level
Responsibilities
• Lead the development and execution of comprehensive digital marketing strategies aligned with the company's objectives and target demographics. • Oversee and optimize digital advertising campaigns across various platforms. • Conduct in-depth keyword research and manage SEO initiatives to enhance organic search rankings and boost website traffic. • Curate, create and manage compelling and pertinent content for diverse digital outlets, encompassing social media, the website, email, and blogs. • Monitor and evaluate key performance metrics using tools such as Google Analytics, providing regular reports on campaign performance while identifying areas for enhancement. • Stay current with industry trends, emerging technologies, and best practices in digital marketing, integrating these insights into marketing strategies. • Collaborate closely with the design team to craft visually appealing and effective digital assets, including graphics, videos, and interactive content. • Implement A/B testing methodologies to optimize ad copy, landing pages, and other digital assets, aiming for maximum conversion rates. • Manage email campaigns and ensure compliance. • Work collaboratively with cross-functional teams to ensure consistent messaging and branding across all digital channels. • Identify and capitalize on new growth and innovation opportunities within the digital marketing landscape.
Requirements
• At least 3 years of related working experience in planning, executing and managing successful digital marketing campaigns. • In-depth knowledge of digital marketing channels, including social media, paid advertising, SEO, email marketing, and content marketing. • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEO keyword research tools. • Familiarity with marketing automation platforms is a plus.
Key Skills Needed
• Digital marketing strategy development • Digital advertising campaign optimization • SEO keyword research and management • Content creation and management • Performance metric monitoring and analysis • Knowledge of industry trends and best practices • Collaboration with design team for digital asset creation • A/B testing for optimization • Email campaign management • Cross-functional collaboration • Identifying growth and innovation opportunities