Digital Marketing Specialist / Manager

DIGITAL MARKETING SPECIALIST / MANAGER (1 POSITION)

The Digital Marketing Specialist/Manager sits within the Corporate Communications Department and will develop an effective online communication strategy. Serving as the strategic leader within the Corporate Communications Department for Digital Marketing this person will act as a subject matter expert in online media, paid search channels (Social, Search, Display & Ad networks) and trends in the industry and educate team members.

This role will also be responsible for developing and maintaining effective online assets across business units, as well as driving digital performances, generating leads, awareness and engagement through digital channels. Specifically, performance-marketing across strategies such as:

1. Programmatic, display, social and search engine marketing to generate leads, brand awareness and engagement, while managing marketing spend and ROI

2. Drive customer life-cycle marketing through CRM campaigns

3. Drive and maintain company’s digital assets for branding and recruitment, as well as overseeing and optimising marketing campaigns for project marketing sales enablement.

This role will be based in Singapore, and will be reporting to the Head of Corporate Communications. What this role entails:

Digital Marketing

1. Demonstrate an ROI focus and an aptitude for optimising placements across digital advertising/performance marketing campaigns across media platforms, such as display/retargeting, display/video advertising, mobile, SEM+SEO, email marketing and social media.

2. Research new advertising avenues and stay abreast of online advertising trends; developing quality control for measurement tracking (finding that misplaced pixel that’s not tracking conversions properly).

3. Utilising data analysis (platform & web) to optimise campaigns, A/B testing of campaigns, landing pages, and target audiences to achieve continuously lower CPAs.

4. Utilising data and insights, recommend opportunities at strategic and tactical levels for better audience targeting, remarketing, conversion funnel building, lead nurturing etc.

5. Prepare and communicate paid search performance reports; deep dive into reporting including keywords, bids, audience segments, geo and demo targets, creatives etc. and implement full-funnel lead generation strategies.

Digital Content Generation

1. Copy write and produce shareable and engaging social media content, such as infographics, videos and images etc. that inspires and moves hearts and minds.

2. Run digital campaigns for corporate communication efforts and measure online content marketing KPIs.

3. Execute quarterly content marketing calendar that support a wide variety of marketing and communications activities online.

4. Work closely with inter-departments to drive sales enablement.

5. Educate internal departments on best practices for social content creation and marketing.

You Are:

1. A Compelling Digital Marketer – You’re capable of producing marketing campaigns solutions, including customer insights, strategy and channel recommendation.

2. Matured and Meticulous – You’re experienced in crafting creative digital content and developing channel plans and creative solutions that are planned holistically with the broader media mix.

3. User-Experience centric – You’re focused on the entire customer journey and seek to drive strategic and tactical innovations across traditional and digital platforms.

4. Results-Oriented – You’re objective-oriented and can be trusted to deliver results with the use of measuring systems to provide greater insight into ROI of media plans and meet KPIs.

5. Team Player – You’re willing to share knowledge and ability to facilitate team rapport.

Requirements

• 3 - 5 years in digital advertising experience, ideally with an agency, running Facebook advertising campaigns, search campaigns in Google AdWords and DSP paid campaigns; comfortable with tools such as DMP, GDN, DBM, AdRoll or similar platforms.
• Tertiary degree or internationally recognised qualification in Digital Marketing.
• A strong working knowledge of the digital media space with an emphasis in digital display, search, video, mobile and paid social; have an appreciation of desktop, mobile, web & app set-up & optimisation.
• Proficient in Google AdWords, Facebook Business Manager, Google Analytics, Microsoft Excel and pivot tables with ease to interpret the results; and familiarity in Google Tag Manager and DoubleClick Campaign Manager.
• Have a keen eye for visual design with basic knowledge of design applications such as Adobe Illustrator, InDesign or Photoshop is a plus.
• Excellent verbal and written communication in English. Good command in a second language is also preferred.
• Ability to work nights and weekends when required (A MUST FOR THIS ROLE).

Join us and experience an exciting career ahead!

A competitive remuneration package commensurate with relevant experience and qualifications will be offered to the successful candidates.

Only candidates with completed resume and content portfolio will be considered. We regret that only shortlisted candidates will be notified.