Director, Audience Marketing Asia

Primary Function of Position

The Director of Audience Marketing for Asia will spearhead the regional strategy, planning, and execution of Intuitive’s audience engagement initiatives targeting three key customer groups: surgeons, care teams, and hospital executives. This role is pivotal in integrating Clinical Marketing, Hospital Marketing, and Services Marketing into a cohesive audience-centric approach, aimed at enhancing awareness, adoption, integration, and partnership through out the surgical ecosystem.

As a senior leader within the Asia Marketing organization, the Director will be instrumental in shaping Intuitive's connections with its most influential healthcare stakeholders. The ideal candidate will excel in driving customer insight-led marketing efforts, leading a high-performance regional team, and collaborating cross-functionally with commercial and marketing teams in Intuitive’s five Asia Markets: Japan, South Korea, China, Taiwan, and India.

Roles & Responsibilities:

·      Develop and implement an integrated audience marketing strategy across Asia, ensuring cohesive engagement and messaging for surgeons, care teams, and healthcare executives.

·      Lead regional initiatives to enhance awareness, consideration, adoption, and loyalty throughout the surgeon journey, including Key Opinion Leader (KOL) development, specialty marketing, and engagement with professional societies.

·      Shape hospital executive engagement through impactful initiatives such as strategic summits, peer-to-peer forums, and the development of reference sites.

·      Enhance the perceived value of Intuitive’s Services portfolio through targeted marketing strategies.

·      Collaborate with global marketing and local market teams to adapt content, campaigns, and programs to reflect regional insights and commercial priorities.

·      Serve as a strategic partner to Sales, Clinical Affairs, Services, and Market Access and Custom Analytics (MACA), ensuring audience marketing efforts align closely with market dynamics, customer needs, and growth objectives.

·      Lead the development of strategy, oversee the planning and execution, and be accountable for the business impact of regional peer-to-peer events across Asia.

·      Champion voice-of-customer (VOC) initiatives to ensure continuous feedback informs marketing strategy, campaign design, and product innovation.

·      Build and lead a high-performance regional Audience Marketing team, fostering capabilities across Clinical, Hospital, and Services Marketing functions.

·      Serve as a senior member of the Asia Marketing leadership team, contributing to the overall regional marketing and commercial strategy.

Skills, Experience, Education, & Training:

•        A Bachelor’s degree is required; an MBA is preferred.

•        A minimum of 12 years of progressive experience in healthcare marketing, commercial strategy, or customer engagement—preferably within the medical devices, surgical robotics, or capital equipment sectors.

•        Extensive clinical knowledge of soft-tissue surgical procedures.

•        Proven track record of developing and executing audience-based marketing strategies that yield measurable commercial impact and results.

•        Experience in engaging C-suite hospital executives, senior surgeons, and clinical leaders with distinct value messaging.

•        Familiarity with healthcare purchasing behavior, health economics, surgical pathways, and hospital decision-making processes across Asia.

•        Demonstrated leadership in managing marketing teams within matrixed organizations.

•        Exceptional interpersonal and communication skills, including the ability to influence cross-functional stakeholders and present effectively to executive audiences.

•        Strong understanding of campaign development, content localization, segmentation, and program performance measurement.

•        Willingness to travel up to 40% within Asia and globally.

•        Fluency in English.