Director of Marketing Communications

With thousands of properties across more than 100 countries, Hilton is a global leader in hospitality. Our brands—from Hilton Hotels & Resorts to Waldorf Astoria, Conrad, and beyond—are united by a shared purpose: to fill the earth with the light and warmth of hospitality. Every day, we create exceptional experiences for millions of travellers around the world.

At Hilton, our Team Members are at the heart of everything we do. If you’re passionate about travel, service excellence, and making an impact, we invite you to join us.

As the Director of Marketing & Communications, you will be a key member of the hotel’s leadership team, reporting directly to the Commercial Director. You will lead and inspire the Marketing team to develop and execute innovative marketing strategies that drive brand awareness, revenue growth, and market share.

This role requires a strategic thinker with strong commercial acumen, creative vision, and leadership capability to elevate the Conrad Singapore Orchard brand in a competitive hospitality landscape.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing strategies aligned with hotel business goals
• Lead, mentor, and manage the Marketing & Communications team
• Position the hotel brand to maximize visibility, reputation, and guest engagement

Marketing & Campaign Management

• Plan, implement, and oversee integrated marketing campaigns (digital, social, PR, and partnerships)
• Ensure campaigns are delivered on time, within budget, and aligned with brand standards
• Analyse campaign performance and present insights and recommendations to leadership

Market Intelligence & Growth

• Conduct market research, competitor analysis, and demand forecasting
• Identify new business opportunities, partnerships, and promotional strategies
• Collaborate with Sales, F&B, Spa, and other departments to drive revenue and guest satisfaction

Budget & Performance Management

• Manage marketing budgets, ensuring effective allocation and strong ROI
• Track financial performance, including expenditure, forecasts, and profit projections

Brand & Digital Excellence

• Strengthen brand positioning and storytelling across all channels
• Oversee social media, content strategy, and digital marketing initiatives
• Support lead generation and sales conversion activities

What are we looking for?

We are seeking a dynamic and results-driven marketing leader with:

• A Bachelor’s degree in Marketing, Communications, Business, or related discipline
• Proven experience leading a marketing team, ideally within hospitality or a luxury brand environment
• A strong track record of successful campaign development and execution
• Excellent project management and stakeholder management skills
• Solid understanding of digital marketing, social media, and content strategy
• Strong analytical, budgeting, and financial management abilities
• Exceptional communication, presentation, and copywriting skills
• High attention to detail and a proactive, professional approach

What will it be like to work for Hilton?

 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!