E-Commerce Manager

Ecommerce Manager
Mr. Bucket Chocolaterie

Location: Singapore (Hybrid; includes time at our Dempsey factory-café)
Reports to: Founder / Managing Director
Type: Full-time

About Us

Mr. Bucket Chocolaterie is a Singapore-born, design-led chocolate brand on a mission to revitalise the Asian chocolate industry. We are a bean-to-bar chocolatier, crafting chocolate exclusively from cacao sourced across Asia.

From our Dempsey factory-café to Takashimaya and Changi, we transform premium chocolate into joyful, giftable experiences. As we grow, we are building a strong ecommerce engine to bring this experience islandwide—and eventually across the region.

The Role

We are hiring our first dedicated Ecommerce Manager to own and grow our online business end-to-end. This includes our Shopify D2C store, corporate gifting, marketplaces, and the digital marketing that powers them.

This is a hands-on, build-from-the-ground-up role suited for someone who is both commercially driven and creatively inclined—comfortable working with data, CRM flows, and brand storytelling.

Key Responsibilities

1. Commercial Ownership

• Own the online P&L, including revenue, margin, and key KPIs (conversion rate, AOV, repeat rate, LTV:CAC, MER).

2. Shopify D2C Store

• Manage site merchandising and conversion optimisation

• Enhance gifting experience (gift messaging, scheduled delivery, occasion hubs)

• Oversee payments, checkout, and site roadmap

3. Retention & CRM

• Build and manage email, SMS, and WhatsApp programmes (Klaviyo)

• Develop loyalty, referral, and subscription strategies

4. Gifting Strategy

• Plan and execute Singapore’s key gifting moments (CNY, Christmas, Valentine’s Day, Mid-Autumn, Deepavali, Mother’s Day, Father’s Day, National Day)

• Launch limited-edition collections and campaigns

5. Corporate & Bulk Gifting

• Develop and scale high-value corporate gifting offerings

6. Marketplaces & Third-Party Channels

• Launch and manage curated gifting platforms (e.g. Giftano)

• Oversee quick commerce platforms (Grab, foodpanda, Deliveroo)

• Explore and manage Shopee, Lazada, and iShopChangi where relevant

7. Performance Marketing

• Manage media agencies and freelancers across Meta, Google, and TikTok

• Own campaign targets, creative briefs, and performance reporting

8. Analytics & Reporting

• Own GA4 and Shopify analytics

• Conduct monthly plan-versus-actual performance reviews

9. Cross-Functional Collaboration

• Work with operations on fulfilment and cold-chain delivery standards

• Partner with retail teams to convert in-store traffic into online customers

10. Regional Expansion

• Support groundwork for cross-border ecommerce (Shopify Markets, multi-currency setup)

Requirements

• 4–7 years of experience in ecommerce or digital roles

• Minimum 2 years owning and growing a Shopify D2C business end-to-end

• Strong hands-on experience with Shopify and Klaviyo (or equivalent CRM tools)

• Working knowledge of Meta and Google Ads

• Proven track record with measurable results (e.g. revenue growth, repeat rate, CRM contribution)

• Experience in premium, lifestyle, F&B, or gifting brands

• Strong commercial mindset and analytical skills

• Keen eye for brand, design, and detail

Nice to Have

• Experience with marketplaces (Shopee, Lazada, Giftano)

• Background in corporate/B2B gifting, subscriptions, or loyalty programmes

• Experience with perishable goods, cold-chain logistics, or seasonal peaks (e.g. CNY)

• Familiarity with affluent Asian consumer behaviour and platforms like Xiaohongshu (RED)

• Exposure to regional or cross-border ecommerce (Shopify Markets)

What Success Looks Like

Within 90 days:

• Payments and checkout optimised

• Klaviyo flows fully implemented

• Core KPIs and product melt-rate tracked

• Corporate gifting pre-sales launched for peak seasons

Within 12 months:

• Significant improvement in D2C profitability

• Strong retention and loyalty engine established

• At least one new channel successfully launched

• Foundations laid for regional expansion

What We Offer

• Competitive salary with performance bonus

• Opportunity to build and own a key business channel from scratch

• Work with a well-loved, design-led brand

• And, of course, a lot of very good chocolate

How to Apply

Please send your CV to [email protected] along with a short write-up on an ecommerce store you have grown—what you did and the results you achieved.