eCommerce Operations Coordinator

About the Company
Since 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic global brands and emerging cult favorites — including Clarins, La Mer, SK-II, Mont Blanc, and Estée Lauder.

Driven by a passion for quality and accessibility, we are committed to delivering top-tier beauty at unbeatable prices, making luxury attainable for everyone. Beyond just products, we aim to create a seamless and inspiring beauty journey for our customers.

As we continue to evolve, Beureka is entering the next exciting phase of growth — expanding into social commerce platforms such as TikTok and Facebook Live. This strategic move reflects our commitment to staying ahead of trends and meeting our customers where they are, fostering deeper engagement through live, interactive shopping experiences. By embracing the power of social commerce, we are building a more connected, community-driven future for beauty retail.

About the Role
As an E-commerce Operations Coordinator, you will be responsible for the seamless execution of order fulfilment, inventory management, and platform operations across multiple eCommerce channels including Shopee, Lazada, TikTok, Amazon, and Shopify. Your role ensures that our supply chain operates efficiently, our inventory is optimized, and all operational data feeds into accurate forecasting and commercial decision-making. Given the nature of the role, it includes weekly live streaming on marketplace platforms such as TikTok and Facebook. As such, flexibility in working hours is required to support campaign-related streaming activities during weekends or after office hours.

Key Responsibilities

1. E-commerce Fulfilment & Logistics

• Process and track Commerce orders daily, ensuring alignment with platform Service Level Agreements (SLAs).
• Coordinate with 3PL partners and internal operations teams to manage timely dispatch and delivery.
• Manage any returns processing and address feedback escalated through Customer Service channels.

2. Inventory Management

• Monitor and maintain sufficient stock levels across platforms, ensuring optimal cover days and avoiding stockouts.
• Analyse inventory health, including turnover days and slow-moving SKUs, and propose improvement strategies.
• Lead platform-level stock allocation and coordinate demand planning to support campaign readiness and revenue goals.

3. Procurement & Assortment Planning

• Collaborate with eCommerce and Procurement team to support the sourcing and purchasing of SKUs in line with brand strategy and sales forecasts.
• Ensure accurate tracking of stock arrivals and communicate lead times to relevant stakeholders.

4. Store Operations & Content Management:

• Lead the setup and maintenance of digital storefronts, ensuring accurate product listings and timely content updates.
• Work cross-functionally with designers to develop compelling promotional assets, banners, and campaign visuals.
• Ensure all published content is aligned with brand tone, aesthetics, and compliance standards.

5. Internal Operations & 3PL Coordination

• Coordinate with the Group Distribution Center (GDC) for internal stock transference and goods receiving processes.
• Liaise with third-party logistics providers to ensure fulfilment SLAs are met and any discrepancies are resolved promptly.

6.Cross-Functional Financial Support

• Ensure timely reconciliation of platform invoices in collaboration with the Finance team.
• Work closely with the Supply Chain and Ops teams to maintain bookkeeping accuracy across inbound and outbound stock movements.

7.Forecasting & Planning

• Lead the development and updating of the forward forecast file on a quarterly and yearly basis to support inventory planning and procurement cycles.
• Support scenario planning and demand adjustments during promotional periods, campaigns, and seasonal peaks.

Key Requirements

• Diploma in Business, Marketing, or related fields.
• 1-2 years of experience in eCommerce, including managing marketplace platforms (e.g., Shopee, Lazada, Amazon, Facebook and TikTok). Fresh graduate without prior experience is welcome to apply.
• Demonstrated experience in key account management, with the ability to build and nurture strong partnerships.
• Proficiency in data analysis to drive actionable strategies.
• Strong organizational skills, with the ability to manage multiple responsibilities in a fast-paced environment.
• Excellent communication skills in both English and Mandarin to liaise with internal and external stakeholders.
• Knowledge of the retail or consumer goods industry is of added advantage.
• Proficient in ERP systems and digital marketing tools.
• Meticulous, adaptable, and capable of working independently or as part of a team.