Executive, Marketing & Recruitment

Job Description

Brand Management: The candidate will be responsible for

• Building the School's brand awareness, increasing programmes visibility, and generating prospective student leads through strategic marketing initiatives
• Developing and executing marketing strategies and campaigns to enhance the School's brand visibility, engage prospective students, and support enrolment growth
• Developing and maintaining the School's brand identity
• Ensuring consistency across all marketing materials and communications
• Managing brand positioning and messaging

Digital Marketing: The candidate will be responsible for

• Executing social media campaigns
• Developing email marketing campaigns.Support online advertising initiatives
• Managing social media channel operations
• Producing marketing content
• Writing promotional articles and newsletters
• Developing student stories and success cases
• Coordinating photography and video production
  

Marketing Events: The candidate will be responsible for

• Organising open houses, workshops and recruitment events
• Coordinating exhibitions and education fairs

Marketing Design: The candidate will be responsible for

• Supporting recruitment campaigns design

Market Research: The candidate will be responsible for

• Conducting competitor analysis
• Monitoring industry and education trends
• Identify new market opportunities

Required Skills

• Digital Marketing
• Social Media Management
• Content Creation
• Copywriting
• Event Management
• Marketing Research & Analytics
• Graphic Design
• Administrative Coordination
• Event Support
• Communication Skills

Required Attributes

• Creative
• Proactive
• Detail-oriented
• Well organised
• Strong communication skills
• Adaptable
• Analytical
• Results-driven
• Team player