Executive/Senior Executive, Campaign Marketing

Responsibilities:

Campaign Marketing

• Ideate, plan and and execute marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic.

• Develop campaign and advertising comms in coherence with TANGS’ brand positioning, ensuring quality output across all touch points.

• Facilitate the campaign / project timeline, directional and stakeholder inputs, content briefs, and onsite execution to execute on time.

• Work on post-mortems to review marketing spend, sales impact, ROI, and key learnings.

Leasing Marketing

• Plan and execute leasing marketing plans to position the mall as a destination for wellness and F&B.

• Monitor leasing comms and campaign insights, working with internal stakeholders and tenants on leasing marketing plans.

• Handle the media rates, deck and booking of in-store media spaces.

• Support the leasing marketing and A&P budget; assist with expense forecasting.

• Review and approve brands’ and tenants’ in-store visuals, providing guidance and quality checks to ensure brand compliance and effective, on-time roll-out.

Team & Stakeholder Collaboration

• Organise and align the Integrated Marketing functions (Social Media, CRM) in the execution of assigned campaigns to drive common objectives and goals.

• Assist with monitoring daily progress and ensuring successful delivery of projects and initiatives.

• Maintain a smooth workflow with internal business stakeholders such as to execute marketing activities and communications that achieve business and brand objectives. 

• Any other ad hoc tasks as and when assigned by immediate superior.

Requirements:

• At least 4+ years experience in consumer marketing

• Experience and interest in retail, malls, F&B, wellness, fashion, beauty, home would be advantageous.

• Strong project leadership and project management skills and ability to juggle between projects and priorities

• Proficient with Microsoft Excel, social media management, creating presentations 

• High level of initiative and capacity to work under pressure.

• Strong work ethic and integrity, maintaining timeliness, discipline, and professionalism.

• Position offered will be commensurate with qualifications and experience.