Field Marketing Manager

About the role

As the Field Marketing Manager for Singapore, you will support the commercial engine for our primary market. You are a high-velocity, commercially-minded marketer responsible for building a lead generation machine that flexes across ICPs—from early-stage founders to mid market CFOs. Your primary focus is high-quality lead generation and driving commercial outcomes through creative offline activations and owning the local partner marketing motion to expand our reach and impact. 

Key Responsibilities:

• Lead Generation: Build and execute SG-specific marketing programs that drive brand awareness and, most importantly, generate a consistent flow of Marketing Qualified Leads (MQLs) to hit ambitious quarterly targets.
• Partner Marketing Motion: Own the local partner marketing strategy. This includes managing joint marketing campaigns with strategic partners (campaign design, events, tracking, and budget management) and driving partner acquisition campaigns to expand our market footprint.
• Partner Engagement & Community: Lead partner engagement initiatives, including managing the partner community and delivering regular newsletters to keep our ecosystem aligned and motivated.
• Flexible ICP Strategy: Adapt GTM tactics to reach diverse personas. Whether it's a "Founders Social" or a "CFO Summit," you will design experiences and partner-targeted campaigns that drive engagement across the business spectrum.
• "Gold Standard" Event Execution: Own the SG events calendar end-to-end—from planning and vendor management to onsite logistics and lead capture. You will ensure 100% of event leads are routed to Sales within 24 hours.
• Commercial Mindset: Establish and monitor "ROI reporting" for all local activities, tracking Cost Per Lead (CPL) and working hard to ensure every lead is positioned for the best possible conversion path.
• Customer Advocacy & Insights: Drive high-quality Singapore-based customer case studies. Act as the "voice of the market" to validate positioning and messaging with our central Marketing team.
• Stakeholder Alignment: Maintain a strong feedback loop with Sales and Partnerships, ensuring field and partner activities are perfectly synchronized with our broader Go-To-Market execution.

Minimum Qualifications:

• Proven experience of 6-7 years in end-to-end event management and field marketing.
• Strong data orientation with ability to track ROI across the marketing funnel.
• Hands-on experience with CRM tools (e.g., HubSpot).
• Ability to manage and execute high-quality brand touchpoints.
• Strong execution skills with attention to detail and timelines.
• Effective communication skills across diverse stakeholder groups.
• Experience working in or managing marketing initiatives in Singapore.

Preferred Qualifications:

• “Hunter” mentality with a commercial, results-driven approach to lead generation and conversion.
• Experience designing and managing partner marketing campaigns and building partner ecosystems.
• Ability to operate in a scrappy, fast-paced startup environment.
• Strong understanding of brand positioning and word-of-mouth growth strategies.
• Ability to adapt communication style between technical and executive audiences.