Head of Global Branding- JD (SG)

GlobalBrand Strategy

•               Lead thecompany’s global branding initiative, including brand architecture,positioning, visual identity, messaging framework, and tone of voice.

•               Build ascalable and internationally competitive branding system aligned with long-termbusiness expansion.

•               Definethe overall global branding roadmap and execution priorities across multipleregions and products.

•               Ensurebrand consistency across all online and offline touchpoints.

Organization& Team Transformation

•               Assessand restructure the existing branding organization to improve efficiency,ownership, and creative quality.

•               Redesign teamworkflows, reporting structures, and operational models across all brandingfunctions.

•               Build ahigh-performance branding culture with strong accountability and executionstandards.

•               Mentorand elevate leadership capabilities within the branding organization.

IntegratedMarketing & Creative Leadership

•               Overseeintegrated brand campaigns, strategic communications, launch campaigns, andmajor market activations.

•               Leadcollaboration between Brand, Product, Marketing, CRM, Social Media, andCommercial teams.

•               Drivecreative excellence across visual design, content, storytelling, advertising,PR, and entertainment-driven campaigns.

•               Ensurecampaigns balance both brand impact and commercial performance.

PublicRelations & Partnerships

•               Overseecelebrity partnerships, media relations, sponsorships, and strategiccollaborations.

•               Buildstrong relationships with agencies, production partners, media platforms, andkey external stakeholders.

•               Leadhigh-impact regional and global branding initiatives that strengthen market positioning.

GlobalExpansion Support

•               Supportinternational market expansion efforts through localized brand strategies whilemaintaining global consistency.

•               Developbranding systems adaptable across different cultural and regulatory markets.

Requirements

Must Have

•               10+ yearsof experience in Branding, Brand Marketing, Creative Strategy, or IntegratedMarketing.

•               Provenexperience leading a successful brand or large-scale brand transformationproject.

•               Experiencemanaging large branding organizations or multi-functional creative teams.

•               Strongstrategic thinking combined with high execution capability.

•               Experienceworking directly with founders, CEOs, or executive leadership teams.

•               Strongunderstanding of consumer branding, digital ecosystems, and entertainment-drivenmarketing.

•               Excellentleadership, communication, and stakeholder management skills.

•               Comfortableoperating in fast-paced, high-growth, and transformation-stage environments.