Head of Marketing & Herbicide Lead – ASEAN

About the Role

We are seeking a strategic and commercially driven marketing leader to shape and accelerate our growth across ASEAN. As Head of Marketing & Herbicide Lead, you will drive regional marketing excellence while leading the performance and expansion of our herbicides portfolio. This is a high-impact leadership role where you will own portfolio strategy, lead innovation launches, and strengthen our competitive position across diverse ASEAN markets.

ASEAN Marketing Leadership

·        Define and execute regional marketing strategy aligned to business goals

·        Drive integrated campaigns to grow brand leadership and market share

·        Ensure strong, consistent brand positioning across ASEAN

·        Build scalable frameworks for product launches and demand generation

·        Partner with global teams to localize strategies for regional success

·        Manage budgets, agencies, and performance to maximize ROI

Herbicides Portfolio Leadership

·        Own portfolio strategy including pricing, positioning, segmentation, and lifecycle management

·        Lead commercialization and launch of new innovations

·        Deliver revenue, profitability, and market share growth

·        Identify expansion opportunities across crops, segments, and markets

·        Develop data-driven go-to-market strategies tailored to local needs

·        Partner with country teams to drive execution excellence

Strategic Launch Excellence

·        Establish best-in-class launch capabilities across ASEAN

·        Translate technical product strengths into compelling market value

·        Drive demand through field programs, channel engagement, and digital activation

·        Monitor competitive, regulatory, and market developments

Cross-Functional Leadership

·        Act as a bridge across commercial, technical, regulatory, and supply teams

·        Influence stakeholders across global, regional, and country organizations

·        Coach and elevate marketing capabilities across ASEAN teams

·        Foster collaboration and knowledge sharing

What Success Looks Like

·        Strong adoption of new product innovations

·        Growth in revenue, market share, and profitability

·        Consistent, high-impact marketing execution across ASEAN

·        Measurable return on marketing investments

What You Bring

·        Bachelor’s degree in Agriculture, Agronomy, Business, Marketing or related field (MBA preferred)

·        15+ years’ experience inagrochemicals, crop protection or agriculture

·        Strong expertise in herbicides and portfolio marketing

·        Proven success in product launches and commercialization

·        Regional experience, preferably within ASEAN

·        Leadership experience in marketing or commercial roles

Key Capabilities

·        Strategic thinking with strong commercial acumen

·        Expertise in product marketing, branding, and go-to-market strategies

·        Strong stakeholder management and influencing skills

·        Data-driven decision-making mindset

·        Ability to thrive in a fast-paced, multicultural environment