Integrated Media Communications Planner

Company Overview

The client seeks a passionate Integrated Media Communications Planner to join the integrated communication teams, supporting marketing campaign planning, execution, and optimisation with training provided for career growth in digital marketing and technology.

Job Summary

We are seeking an experienced Integrated Communications Planner focused on Digital Media to plan, execute, and optimise clients’ online and offline marketing campaigns. You will develop integrated strategies that combine creative thinking and data analysis to effectively reach target audiences and drive business objectives.

Responsibilities

• Collaborate with clients and account teams to understand business objectives, marketing goals, and advertising strategies
• Develop and present integrated media communication strategies tailored to client campaigns
• Plan and monitor advertising campaigns across offline (press, television, radio, outdoor) and online (digital platforms) media channels
• Launch optimized online advertisements to increase brand awareness and drive key performance indicators
• Identify appropriate media platforms and channels to deliver client brand or product communication objectives effectively
• Analyse target audiences’ characteristics, behaviours, and media consumption habits to inform campaign strategies
• Liaise with creative teams, clients, and consumers to develop cohesive media strategies and campaigns
• Conduct data and research analysis using industry resources to support strategy development
• Build and maintain strong relationships with media and platform partners to facilitate campaign success
• Measure digital marketing performance using web analytics tools such as Google Analytics
• Evaluate campaign effectiveness and manage ongoing campaign adjustments
• Prepare and deliver detailed campaign performance reports

Preferred competencies and qualifications

• Experience with B2C social media, Google Ads, digital campaigns, and SEM
• Working knowledge of ad serving and web analytics tools
• Strong interpersonal, negotiation, and communication skills demonstrated through client and partner interactions
• Proficient literacy skills for writing reports and presentations
• Numeracy skills applied to data analysis and negotiation contexts
• Strong analytical and organizational skills to manage multiple campaigns and data sets
• Ability to work with IT resources such as databases and spreadsheets for information collection and management
• Bachelor’s or Master’s degree in psychology, marketing, mass communication, or a relevant field