Lifecycle Engagement Specialist

We are looking for a Lifecycle Engagement Specialist who is excited about the below Mission and Outcomes.

Mission: Drive growth in new customer acquisition and customer retention by owning the segmentation, content, and engagement strategy across the customer lifecycle — turning Sleek's existing traffic and customer base into measurable conversion and renewal outcomes.

We are looking for a customer-focused, highly analytical, and data-driven CRM marketer to join our 3-person CRM team and contribute directly to Sleek’s growth!

Outcomes:

• Boost Lead Conversion: Drive an incremental +15% increase on the conversion rate of nurtured leads.
• Expand Upsell Pipeline: Generate $500k of qualified upsell deal pipeline for the Customer Success team.
• Secure Customer Retention: Reduce unresponsive clients at the time of renewal by 30% while maintaining or exceeding global baselines (42% Open Rate and 5% CTR).
• Advanced Lifecycle Segmentation: Build and go live with clear persona segmentation logic in HubSpot covering both pre-customer and post-customer journey stages, complete with Next Best Action mapping.
• Establish Scalable Experimentation: Fully document and deploy a "test-optimize-deploy" framework as the default team operating mode, backed by trackable dashboards and performance cadences.

To do this, you will have a minimum of 3 to 7 years of experience as a CRM or Lifecycle Specialist, in a role carrying conversion, retention, or engagement targets with cross-functional and customer-facing collaboration abilities, and you will be located in Singapore, the Philippines, or India.

Must Haves:

• Deep, Hands-on HubSpot Expertise: 1–2 years of intensive, everyday experience independently building automated workflows, segmenting lists, managing sequences, and configuring custom properties (Salesforce-only experience is a red flag).
• Practical AI Optimization: Demonstrated experience utilizing AI tools (e.g., Claude, ChatGPT) to scale efficiency—such as generating high-volume copy variations or targeted messaging variations across multiple segments.
• Obsession with Outcomes over Output: A proven track record of measuring campaign success with hard metrics (Open Rates, CTRs, revenue pipeline, CVR) rather than just creative volume.
• Fast-Paced Startup Resilience: Previous experience navigating a fast-paced tech startup or entrepreneurial setup where processes are not always heavily documented.
• Industry Context: Background in B2B SaaS, fintech, professional services, subscription models, or e-commerce with a heavy CRM motion.
• Experience with BigQuery/SQL, Tableau, or utilizing AI for visual and video content creation would be a bonus
  

About the Interview Process

The successful candidate will participate in the below interview stages. 

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role. 

One Way Video Interview/ TA screen call

A one way video interview or a quick call with our Talent Acquisition team

Technical Interview

A ~60 to 90 minute Interview with the hiring team

Soft skills interview

A ~45- 60 minute Interview with our CRO

References checks & Offer

We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.

Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.

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Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. 

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.